New Delhi, Oct 23 (IANS): The respect and admiration that Indians have for the armed forces, will be expressed this festive season through a campaign led by Prime Minister Narendra Modi.

The #Sandesh2Soldiers campaign has been launched to invite people to send letters and messages to the armed forces, an official statement said here on Sunday.

"The campaign gives every citizen an opportunity to spread happiness among the Indian Armed Forces, who are guarding our nation's frontiers, far from their loved ones on Diwali," it said.

Leading this effort, the Prime Minister shared through social media, a special video featuring his appeal to the people to send messages to our brave armed forces personnel.

People can send messages to soldiers on the Narendra Modi App through MyGov.in, and also through All India Radio.

Doordarshan is also going to mount a programme to share people's emotions with the armed forces.

A special module has been launched on the Narendra Modi App to enable people to send greetings or their hand-written messages to the armed forces.

The #Sandesh2Soldiers campaign is expected to generate increased interaction between people and the army.