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Modi 2nd most influential world leader on Twitter after Trump

  •   Tue, Jul 10 2018 07:37:19 PM

Geneva, Jul 10 (IANS): With over 42 million followers on his personal Twitter account, Indian Prime Minister Narendra Modi is behind US President Donald Trump (52 million) and Pope Francis (47 million) but in terms of influence on the microblogging site, Modi is the second most important world leader, a global study said on Tuesday.

With over 11 million followers, India's External Affairs Minister Sushma Swaraj is not only the most followed female world leader but also the most followed foreign minister in the world, according to the 2018 "Twiplomacy" study by BCW -- a global communications agency.

The study analysed the activity of 951 Twitter accounts of heads of state and government and foreign ministers for a year -- from May 2017 to May 2018 -- using aggregate data from Crowdtangle.com, a content discovery and social monitoring platform.

While Modi currently has 43.4 million followers on Twitter, Trump has 53.4 million while Swaraj has 11.8 million followers.

Trump became the most followed world leader in October 2017 when he passed Pope Francis (@Pontifex) who is the second most followed world leader with more than 47 million followers on his nine language accounts.

Trump's followers on his @realDonaldTrump account has more than doubled since taking office on January 20, 2017.

Tweets from the US President generated 264 million interactions (likes and retweets) over the past 12 months, more than five times as many as Modi, with 52 million interactions, and 12 times as many as Pope Francis's tweets which generated 22 million interactions, the study showed.

As of May 18, 2018, the heads of state and government and foreign ministers of 187 countries had a presence on Twitter, representing 97 per cent of all 193 UN member states, the findings showed.

The governments of only six countries, namely Laos, Mauritania, Nicaragua, North Korea, Swaziland and Turkmenistan do not have an official presence on the platform, the study said.

Even the Chinese government's State Council Information Office maintains a presence on Twitter, Facebook and YouTube.

Facebook is the second-most popular network among government leaders, and it is where they have the biggest audience, according to the study.

Facebook-owned Instagram has become the third-most popular social network for governments, with 81 per cent of all UN member states having set up an account and many of them are sharing daily Instagram stories.
  

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Comment on this article

  • Mangalurian, Mangaluru

    Wed, Jul 11 2018

    A highly educated person does not seek popularity.

    But what happens when a person has not passed 10th standard?

    He/she has to rely on fake popularity. With specially invited crowd on trips abroad. With fake social media accounts.

    DisAgree [2] Agree [4] Reply Report Abuse

  • Fayaz, Mangalore /Dubai

    Wed, Jul 11 2018

    It's really kalyug donkies and liars are followed by whoem
    Wah ache din if mitron

    DisAgree [2] Agree [1] Reply Report Abuse

  • Ashraf, Mangalore

    Wed, Jul 11 2018

    All those are his blind cheddi followers

    DisAgree [2] Agree [3] Reply Report Abuse

  • Aubb, Kuwait

    Wed, Jul 11 2018

    Is Hitler coming back from the grave...??

    DisAgree [1] Agree [2] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Tue, Jul 10 2018

    No country is willing to deport Lalit Modi, Vijay Mallya, Nirav Modi & Zakir Naik ...

    DisAgree [1] Agree [2] Reply Report Abuse

  • Prescilla Sequeira, Kinnigoly

    Tue, Jul 10 2018

    About these two less spoken is better. You either love him immensely or hate him to the core. No in between! Both are loud mouth leaders.

    DisAgree Agree [3] Reply Report Abuse

  • SMR, Karkala

    Tue, Jul 10 2018

    Prime Minister Narendra Modi is a man of social media. Over the last four years, if he has managed to convey a message, it is that he distrusts the majority of the press. He carefully picks who he wants to be interviewed by. For everything else, the PM relies on his massive social media presence — 43 million on Facebook and 41 million on Twitter — to do his bidding. But is his social media status, at least in real numbers, all that it’s hyped to be? Perhaps not.

    Twiplomacy, a “study of the use of Twitter by world leaders”, conducted by public relations and communications firm Burson-Marsteller, recently found that of the 41 million followers PM Modi can boast of, more than 60 per cent are fake. Basically, 2,41,80,000 of Modi's 4,03,00,000 Twitter followers are fake.
    What are fake Twitter accounts?
    Fake accounts are often run by bots — a type of software that controls a Twitter account via the Twitter API, which is programmed to perform various functions autonomously and tends to target specific keywords or types of profiles — that may follow, retweet, like or even mention another user, in order to send spam. These fake accounts are, for all intents and purposes, a way to make things look better.
    The Twitteraudit which update a week ago gives the number 33,614,534 Real and 9,591,808 Fake
    Followers.
    According to Outlook India, PM Modi’s followership increased by seven million in less then 30 days, which prompted the magazine to run the audit. “At the bottom, it’s a numbers game—so generating followers and creating popularity through likes has become a full-fledged profession,” Outlook reported, adding, “So, next time a report tells you who's the most popular leader on social media, perhaps take it with pinch of salt".
    Jai Hind

    DisAgree [1] Agree [6] Reply Report Abuse

  • Tilak Kamath Mithrabettu, Shirva

    Tue, Jul 10 2018

    Influential? really? by doing yoga and by throwing challenges, one maybe appeasing the twitterati but absolutely no influence on world leaders. Absolutely did nothing about Rohingyas, nothing about Maldives, bowed down to pressure from US on Iran imports etc etc. Just selfies and lavish spending for Japanese and Chinese leaders when they visit. And lavish NRI parties(I am an NRI and I stayed miles away from that thankfully) in London, USA and Australia.

    DisAgree [3] Agree [10] Reply Report Abuse

  • Ahmed K. C., Mangalore

    Tue, Jul 10 2018

    Senseless comparison.
    United States population is 330 millions and 52 millions are twitter followers of POTUS.
    Where as, Indian population is 1330 millions and 42 million twitter followers of MODI.

    DisAgree [6] Agree [13] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Tue, Jul 10 2018

    His Twitter followers are all FAKE ...

    DisAgree [6] Agree [13] Reply Report Abuse

  • HENRY MISQUITH, Bahrain

    Tue, Jul 10 2018

    Hilter was also world famous during his time. Lol

    DisAgree [17] Agree [30] Reply Report Abuse

  • geoffrey, hat hill

    Tue, Jul 10 2018

    Modi's Twitter handle, FB and the entire social media presence being managed by one Dr Hiren Joshi while Modi's own talent is limited to clicking selfies using his made in China iPhone.

    DisAgree [15] Agree [32] Reply Report Abuse

  • Cyril, Mangalore

    Tue, Jul 10 2018

    Both are No 1 useless leaders of this world.

    DisAgree [18] Agree [32] Reply Report Abuse


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