New Delhi, Sep 20 (IANS): Bengaluru-based user analytics platform MoEngage that grew 200 per cent in the financial year 2017-2018 is now targeting an annual recurring revenue of $25 million by 2020, the company said on Thursday.

Within four years of inception, the company's international market has grown over 10 times with new offices in key markets such as Jakarta and Berlin, apart from existing offices in San Francisco and Bengaluru.

More than 65 per cent of the company's revenue is coming from key markets like Europe and the Middle-East, North America and South-East Asia.

"Using MoEngage, companies can orchestrate campaigns across desktop web and mobile channels like push, email, in-app, web push and SMS -- from one integrated platform, with auto-optimization towards higher conversions powered by Artificial Intelligence (AI)," Raviteja Dodda, CEO, MoEngage, said in a statement.

Founded by IIT Kharagpur alumnus Dodda and Yashwanth Kumar in 2014, the company reaches over 200 million users daily while delivering over 12 billion interactions every month.

With AI at its core, MoEngage uses "Sherpa Interaction Graph" -- a set of Machine Learning (ML) algorithms that maps each user's behaviour with the pages, products and brands they visit or shop from -- to deliver the right engagement in real-time.