Take cognisance of BJP's huge ad expenses: Congress to EC


New Delhi, Nov 24 (IT): The Congress party on Friday said that the Election Commission of India (ECI) should take cognisance of the number of advertisements the Bharatiya Janata Party (BJP) has been floating in the run up to the general elections next year and the assembly elections in five states in December.

The latest Broadcast Audience Research Council (BARC) data placed the BJP as the top advertiser in recent days. The BJP topped the rankings of advertisers across all TV channels in the recent ratings that ended on November 16. If one takes a look from November 10-16, advertisements by the BJP have been aired 22,099 times on Television.

Congress also asked the ECI to assess the impact of the spending on the electoral process in the five states going to polls.

Congress leader and former information and broadcasting minister Manish Tewari said that the BJP was leading the race when it comes to advertisements.

"The ruling party has surpassed leading streaming player Netflix and e-commerce giant Amazon India, in its spending on advertisements," he said.

Tewari further called it an example of crony capitalism.

"Though the party keeps claiming itself to be a party with a difference, the data reflects the clear nexus between big capitalists or rather between big businesses and big political parties. This is crony capitalism personified, this is the quintessential 'suit-boot ki sarkar'," he added.

He also said the electoral bonds scheme made political funding opaque, giving rise to crony capitalism.

Earlier also, the Congress had said the electoral bonds heavily favoured the ruling party and promoted ghost funding. It demanded the ECI to intervene to ensure this did not impact the impending elections in five states.

  

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Comment on this article

  • Jb, Mlore

    Sat, Nov 24 2018

    It's not the biggest advertiser as wrongly mentioned by media but the most advertised . There is big difference . BJP doesnot come even in the top 10 advertisers in India. Fake news spread by one media and immediately others picked it up without double checking.

    DisAgree [3] Agree Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Sat, Nov 24 2018

    BJP has made a lot of money from Demonetization, GST, Petrol & Raphael ...

    DisAgree [2] Agree [5] Reply Report Abuse

  • SMR, Karkala

    Sat, Nov 24 2018

    So, for quite a while the BJP has been a very-very large spender in the media space. The party has surpassed leading streaming player Netflix and e-commerce giant Amazon India, in its spending on advertisements. The BJP is the biggest advertiser in India, beating even Vimal Pan Masala. It is not that this is an aberration for the week ending November 9, BJP was at number two.

    The BJP’s huge advertisement budget as “gross use and abuse of the muscle of money”.

    How much money is the BJP spending on advertising in this election and we want the EC, we demand from the Election Commission.

    Jai Hind

    DisAgree [1] Agree [3] Reply Report Abuse

  • mohan, Mangalore

    Sat, Nov 24 2018

    The election commissioner is the main culprit in manuplating election and election results.... he is most corrupt ... BJP fully BJP man

    DisAgree [2] Agree [5] Reply Report Abuse

  • Ravi C, Mangalore

    Sat, Nov 24 2018

    EC already bought!

    DisAgree [2] Agree [2] Reply Report Abuse

  • Sahil, Mangaluru

    Sat, Nov 24 2018

    EC ?Puppet.

    DisAgree [2] Agree [2] Reply Report Abuse

  • El En Tea, Mumbai

    Sat, Nov 24 2018

    EC is under control of BJP

    DisAgree [3] Agree [17] Reply Report Abuse

  • Shankar, Mangaluru

    Sat, Nov 24 2018

    The fact is that in BJP all the donations go to party fund and in Congress it used to be pocketed by the head family!
    BJP spends its money, what is Tiwar's problem?

    DisAgree [3] Agree [1] Reply Report Abuse

  • Vincent Rodrigues, Katapadi/Bangalore

    Sat, Nov 24 2018

    Expenditure on election advertisement and publicity also need to be limited or stipulated to have fair election which Election Commission should take care.

    DisAgree [4] Agree [16] Reply Report Abuse


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