3 in 4 Indians use more than 1 device simultaneously: Study


New Delhi, May 31 (IANS): Three in four adult consumers in India constantly use more than one device simultaneously and spend almost 90 per cent of their workday interacting with devices, said an Adobe study on Friday.

Interestingly, switching screens is common in India with 50 per cent of consumers starting an activity on mobile and then switching to a computer, said the study titled "2019 Mobile Marketing Research - India Market".

Switching is most common among male millennials, the research showed.

When faced with the proposition of having their smartphone taken away for two weeks, 39 per cent said it would be a major hassle, while one-third claimed they could not live without their smartphones.

This reaction was more pronounced among millennial consumers, said the study which showed that Indian consumers have developed an increased affinity for smartphones when it comes to all online activities as compared with computers.

Video calling (88 per cent), checking social media (85 per cent) and texting (89 per cent) are among the key activities which Indian consumers prefer to use their mobile devices for as compared to computers.

Smartphones have also emerged as the most preferred medium for all shopping activities with 89 per cent of consumers currently being able to do all the retail activities they want on mobile, showed the findings based on a survey of 1,000 adult consumers in India.

A vast majority of consumers (83 per cent) have a strong preference for using mobile apps over mobile browsers while interacting with a company.

The study revealed that more than half of adults surveyed regularly use voice commands.

"The rapid proliferation of advanced technologies and their increased usage on mobile devices, points to potential new areas for marketers to engage with consumers," said Sunder Madakshira, Head, Marketing, Adobe India.

"Considering the fast consumer adoption of voice tech, we expect to start seeing more brands experimenting with immersive ways of customer engagement over the next few years," Sunder added.

  

Top Stories


Leave a Comment

Title: 3 in 4 Indians use more than 1 device simultaneously: Study



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.