UAE : Make a Style Statement with Sapil Fragrance

Daijiworld Media Network - Business Desk

Dubai, May 17 : The name of Egypt’s famous ruler Cleopatra is synonymous with perfumes.  It is a well documented fact that she was well versed in the power of cologne and was generous in its use.  History tells us that she used clouds of perfumed to impress and seduce Mark Antony.  Well, these days everyone uses perfumes because it is a style statement.   A perfume adds power to ones individuality, charisma, traits and tastes by giving a refined personality to the individual who wears it. It adds to one’s appeal just like clothes or other accessories do.   Many leading companies and fashion houses the world over have been vying with one another for supremacy in order to grab the market share. 

Swiss Arabian Perfumes Group (SAPG) which was established in 1974, is today  having presence in over 100 countries and more than 100 exclusive showrooms in the GCC  alone.  The company has emerged as a market leader and master in the art of perfumery withstanding stiff competition from its close competitors.   SAPG has   a range of products including fragrances, perfume oils, bakhoor, oudh and cosmetics to suit the changing tastes, preferences and needs of the people. Over the years the company has won the trust and respect of the people of different genre with its adaptability to move with the changing times and situations.  The company is driven by the mission - of making Sapil-Style Scents,  a part of the personality of people and has been directing all its efforts to achieve its objective.    

 
Shivanand  Hebbar - Division Manager

SAPG group started in the year of 1974 by a great visionary Hussain Adam Ali in association with Swiss Group Givaudan.   Though initially the group focused on traditional and oriental fragrances in 2001 due to market expansion French line SAPIL was introduced with wide range of EDT, EDP and Deodorant ranges.  Sapil specializes in the western range of perfumes and commands respect in the industry as well as among its customers who have been patronizing the products for decades.  The company is known for the wide array of products, the diversity it offers for its customers, its aggressive marketing strategies and above all for its quality which is trusted by millions of satisfied customers spread over the globe.  Every year the company has been witnessing marveling growth in sales and expanded clientele to its ever growing portfolio of sub brands under the Sapil range.   The products of the company have been able to garner shelf space in all the leading supermarket chains across the globe, which amply proves that the product enjoys good reputation in the market. 

Shivanand  Hebbar, a management graduate with experience in assorted s industries  that include  Pharmaceutical, HORECA and FMCG, who is the company as the  Division Manager of SAPIL says “Sapil is the most established brand of perfumes in the mid market segment  today.  It caters to diverse clientele spread over different parts of the globe through its branches, trade offices and authorized distributors.  Sapil aims at providing its customers with quality fragrances and innovative packaging at most competitive rates.  It offers a range of mesmerizing occidental fragrances created to those who appreciate contemporary looks and style, refined taste and an elegance which is anything but ephemeral”.

Men often like a strong masculine smells that lasts longer which may be anything from cologne to strong musk.  Men have to make their presence felt, with strong smells or their cologne which complements the sweet, delicate and subtle smell preferred by women. It’s this combination that is important. Sapil has taken these facts into consideration and has come out with products for men and women that fulfill these basic differences.    Some of the well-known products of the company are  Chichi - Women, Chichi - Men, Disclosure, Disclosure Aqua, Nancy, Pink Nancy, Solid, Stardom, Velvet, Promise, Young Heart (Green Version), Young Heart (Orange Version), Rage, Nice feelings-Men, Nice feelings-Women, Nice feelings Sport, Nice feelings Black, Jolie, Flash, Adam Forever  and many more.  All these products are available as EAU DE TOILETTE/EAU DE PARFUM and PERFUMED DEODORANTS.   The Major Swiss-Arabian brands of the company are Ecstasy, Fame, Pink Nancy, chichi, Nice feeling Black, Disclosure, Solid, Chi Chi Crazy Girl, Rage etc.  The company chooses the names which are easy to recollect, trendy, that denote Swiss and perfume.    The Company is soon coming out with an array of Swiss Arabic brands in the near future.   

Shivanand Hebbar opines that perfumes are very important both for men and women as they are related to one’s lifestyle and play a quintessential role in enhancing the personality of a person.  Hebbar says the only caution people need to exercise while choosing a perfume is that it should suit the personality and the occasion.   “For men it is advisable to go for good fragrances which are manly, seductive and the one that lasts long.  Women, on the other hand should opt for fragrances ranging from floral to fruit.  Ultimately it is the heady combination of beauty with fragrance which is going to make a good personality and create an everlasting impact”, Hebbar contends.  

Hebbar is also of the view that French fragrances are becoming more and more popular as the customers are always on the lookout for new fragrances which are elegant and stylish.  The company’s products are for both local consumption and also for exports.  The company has been able to have a stranglehold in the market due to the unmatched quality of its products, new launches to keep abreast of the changing times and also the awareness it has created to find a niche market. 

Hebbar feels that the perfume market is very positive, becoming more competitive and innovative which augurs well for the company as well as its trusted clientele.   In a world where change is the only thing which is constant, newer products will provide newer challenges for the company and more choices for the people to choose from.   That would be a surefire way of making the fragrance last longer. 

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