Media Release
Mangaluru, Oct 16: The Department of MBA, Srinivas Institute of Technology (SIT), Valachil, Mangaluru, organised a two-day international conference on “Innovative Pathways to Sustainable Business: AI, ESG & Responsible Leadership” on October 15 and 16. The conference was inaugurated by the dignitaries by lighting the traditional lamp.
Dr Vrinda Acharya, assistant professor (Selection Grade), Manipal School of Commerce & Economics, Manipal Academy of Higher Education (MAHE), was the guest speaker at the inaugural session.
In her address, she emphasised the importance of integrating sustainable practices into everyday life, illustrating her points with practical examples and actionable suggestions to promote sustainability in daily activities.

Dr Rumpa Roy, director, Quality Assurance, Development Centre, Gulf University, delivered the keynote address. She highlighted the importance of sustainability and emphasised the concept of a “circular economy” as a means of achieving sustainable growth, in line with the conference theme.
Dr Shrisha H S, head of the department of Computer Science and Engineering (CSE), presided over the function. In his presidential address, he emphasised the importance of artificial intelligence (AI), noting that while it offers several advantages, its disadvantages and potential challenges must also be addressed, with sustainability remaining a top priority.
Dr Veena Santhosh Rai, head of the department of MBA, addressed the gathering on the importance of sustainability in the present scenario. She highlighted the urgent need to conserve natural resources in view of their depletion and stressed the importance of taking immediate steps to protect them.
Dr Savita S Rai, conference co-ordinator, briefed the gathering on the conference.
The international conference featured five sessions for research paper presentations, with participation from 80 national and international delegates. The conference provided a platform for researchers and academicians to present their findings and exchange ideas on sustainable business practices, AI, ESG and responsible leadership. Outstanding contributions will be recognised with Best Paper Awards.