Mumbai, Aug 27 (IANS): Kay Kay Menon's work in films like "Life...In A Metro" and "Black Friday" has been widely lauded, but the actor doesn't believe in awards. He says award events are now merely TV programmes, which are about business.

"I had realized soon in my career that rewards are more important than awards, so you don't need awards. Whether you get an award or not doesn't matter," Kay Kay said here.

"I have no attachment towards award functions and I don't go there. Award events are now just TV programmes. I respect civilian awards a lot - like Padma Shri, which doesn't have any sponsorship. At least that is good. Rest everything is a business," he added.

The media shy actor, who will be seen in "Raja Natwarlal" releasing Friday, likes to have a life away from the glitz and glamour of Bollywood. And so, he says he's not clued in to the new breed of actors in tinsel town.

"I live a different life. My life doesn't begin and end with film industry. The film industry is a small part of my life. I do other things as well. I am not interested in what's happening there (in the industry).

"I concentrate on my work and if I'm not working, then I am into sports. I only try to do good work. If you ask me about the analysis of new actors, I won't even know who is coming and who is going," he added.

He will also be seen in "Bombay Velvet" and "Haider".