New Delhi, June 5 (IANS): Famous dialogues of Yash Raj Films (YRF) like “Zero bhi bade kaam ki cheez hoti hai”, “Ladkiyon ko itna seriously nahi lena chahiye", and "Aaye toh the sharafat se...lekin jayenge toh dhoom machake" can now find their way into your closet through YRFStore on FREECULTR Express.

FREECULTR Express, a premium lifestyle digital platform, announced a partnership with YRF studio. The online tee store went live on Friday.

The YRFStore will feature some of the most popular screenshots, characters and dialogues on tees across eras and genres. From the all-time favourites like “Dilwale Dulhaniya Le Jayenge” and “Dil Toh Pagal Hai” to recent blockbusters like “Dhoom 3”, the store is a haven for all the movie buffs.

Manan Mehta, vice president of marketing and merchandising, Yash Raj Films, said that with the alliance they are taking YRF films to a wider audience in a fashionable way.

“Our audience loves the movies we make and our attempt as YRF Merchandise is always to give them a complete experience of brand YRF. For the audience, T-shirts are an extension of their personalities and these designs mean different things to different people. And in FreeCultr, we have found that right partner and platform to reach out to our audience and serve them better,” said Mehta.

Sandeep Singh, CEO and co-founder of FREECULTR said: “Bollywood in India has always been larger than life and now FREECULTR through its platform - FREECULTR Express, is offering the fans to wear this attitude”.

The T-shirts have designs for both men and women. They come under two variants - the casual wear and the active wear, both being a blend of cotton and polyester fabrics.