Pics: Dayanand Kukkaje
Daijiworld Media Network - Mangalore (SP)

Mangalore, Jun 27: United Spirits Limited, the third largest spirits company in the world, introduced McDowell's No.1 whisky in Mangalore today, in an attractive new pack through Kannada movie star Upendra. The enhanced international appeal of the new pack comes from Claessens from London, who have re-designed the pack for this prestige whisky.

Chief Operating Officer South of United Spirit, Philip Sargunar A B said that McDowell's is one of the top focus brands of the company. The company has been making significant investments every year for adding to the brand image and spread. He hoped, that the new pack will further strengthen the brand's eminence and accelerate the international expansion of this brand.

Accoring to a report by Impact International Magazine, Mcdowell's No.1 was rated as the fastest growing and fourth largest selling whisky in the world while Pash Beverage Research UK recognised it as the largest FMCG brand in that country. It is fast moving towards becoming the largest selling whisky in India.

The company has several programmes under it's sleeves for achieving brand changes like creating of a new brand identify, labels and packaging etc.,

United spirits Limited,which represents the merged entities of the erstwhile McDowell & Co, Phipson Distillery Ltd, United Spirits Ltd. Herbertsons Ltd, Triumph Distillers, Vinters Private Limited, Baramati Grape Industries, United Distillers India, McDowellInternational Brands Ltd and Shaw Wallace Distilleries Ltd., is the spirits arm of the UB group.