New Delhi, Mar 23 (IANS): Consumer electronics company TCL on Tuesday announced to significantly lower the prices of three leading smart TVs for as low as Rs 35,999 on Amazon before Holi.

While "P715", a 4K UHD TV, will be available in 55-inch and 65-inch variants for Rs 42,499 and Rs 59,999, respectively, the high-end 4K QLED TV "C715" in 55-inch variant will be available for Rs 60,499.

The third model "P715" which is also a 4K QLED TV, will be available in two variants -- 43-inch and 55-inch at Rs 35,999 and Rs 48,499, respectively, the company said in a statement.

"Our vision at TCL is to manufacture and bring the latest innovative technologies to the market that can cater well to the changing entertainment needs of new-age customers. We will continue to roll out more such exciting offers in the future," said Mike Chen, General Manager, TCL India.

"C715" supports both HDR 10 and HDR 10+ coupled with Dolby Vision, which makes it highly powerful in terms of colour, contrast, and brightness.

It also offers other premium features such as quantum dot technology for true-to-life images and videos.

The "P715" model offers quantum dot technology, micro dimming and hands-free voice control.

The ‘TCL Days' on Amazon is live from March 23-29, the company said.