By IANSlife

New Delhi, Apr 5 (IANSlife): Brushing teeth has become such an integral part of our daily lives that we no longer think about it. We just do it. It is scientifically proven that people who use electric toothbrushes have healthier gums, less tooth decay, and keep their teeth and gums healthy for longer.

Royal Philips unveils the new Philips Sonicare range of electric toothbrush series, Philips Sonicare 1000 and 3000 series, and Protective Clean 4300 Series, which features advanced sonic technology providing three to seven times better plaque removal as compared to manual toothbrushes.

Vidyut Kaul Head, Personal Health, Philips Indian Subcontinent said, "Health is defined by the overall well-being of an individual and oral health plays a key role in allowing them to function in their desired social and functional roles as it helps aesthetically and functionally as well. In India, many households still do not follow the simple oral health guidelines of brushing teeth twice a day among others. The lack of this impacts oral hygiene, leading to many health concerns in a long run. In order to create a healthy environment that will effectively adapt to consumer lifestyle, we have launched the Philips Sonicare range of electric toothbrushes that address, and best suits the Indian consumers' need of improving their oral health. The product has been designed to keep consumers at the forefront for easy and superior cleaning of teeth as well as gums. We at Philips, have been creating meaningful innovations which analyze the consumer demands of today and develop products backed by advanced technologies. These solutions are, therefore, accessible and effective to create a positive impact on overall healthcare for future generations".

The Sonicare series features an ergonomic design that is slim and lightweight. It comes with up to 14-day long-lasting battery life and a USB c type charging option.