Sep 12: Most businesses and brands are well-aware of the fact that having an online presence is important and it can make or break your business. In the digital age that we are living in, consumers are tech-savvy and prefer to do a majority of business through the internet. Just as important as an online presence is a good website design. Studies and consumer behavior repeatedly show that good website design is very important, as it can have a positive impact on consumers, and may result in lead generation & more sales.

Customers care deeply about website design. It is in human nature that we are naturally attracted to visuals, aesthetics, and visually appealing designs. When it comes to website design, the same thing is applicable here and users quickly judge the credibility of a brand based on the visuals of the website. So, why does a good website design matter so much? This is what we have discussed below, the importance of good website design and why it matters so much:

It Gives The Audience The First Impression

When people visit any brand’s website, it gives them the first impression of a business. The first impression matters very much for consumers and they can quickly make a judgment based on their first impression. In order to impress consumers and make them your customers, you need to have a positive impact on your audience and this can be done by having a good website design that is visually appealing and attractive.

If your website design is outdated, visually unappealing, or just simple, it will immediately put a negative impression on the minds of consumers. As they will see that the website is not appealing, they will prefer not to shop from you or do business with you. Just because your website design isn’t good, you could be missing out on a lot of leads and sales.

If you are able to put a good impression in the minds of consumers, you can make them stay on your website and shop from there. A good website design can help you bring in leads that you had been missing out on this whole time.

It Sets The Impression Of Customer Service

Your website’s design also sets the impression of customer service. People can judge your company based on your website’s design. If your website design gives them a positive insight, they will feel like doing business with your company. If your website design is modern, intriguing, and visually appealing, your audience will feel welcome. Your website can act like a customer service representative.

Having an outdated, simple, and unappealing website can make your brand look aloof that cannot deal with customers properly. People don’t want to deal with a company that gives them the impression that they cannot handle customers. Your website’s design is the digital face of your business and you should try to make it look as good as possible, even if your website is a gaming platform that hosts card games like Spider Solitaire because you need to have a good website design in order to attract users.

Your Competitors Are Already On It

If you don’t feel like redesigning your website or updating it, you should remember that your competitors are already on it and do as you are reading it here. Your competitors are already aware of the fact that good web design matters a lot and if you want to stay in the competition, you must have a well-designed website.

You would want your website to stand out from the competition and bring in more leads, which requires having a website that is professionally built, well-designed, and visually appealing.

Having an old, outdated, and poorly designed website will just give an edge to your competition and you wouldn’t want that to happen. Your competitors would be able to gain more customers and generate more leads just because you have a poorly designed website. It doesn’t matter what kind of business you are running, whether it is an online e-commerce store or a gaming website for classic games like Solitaire, Scrabble, Crosswords, etc, a well-designed website allows you to generate more leads and bring in more customers.

It Helps To Gain The Trust Of The Audience

Consider yourself as a general consumer for a minute and think whether you will trust a poorly designed, outdated website or not. Most people don’t trust websites that have stale, poor, and outdated designs. If someone wants to spend some money buying something, they would rather prefer a professionally designed website that they can trust.

In order to generate leads and convert those leads into sales, you will have to gain the confidence and trust of your audience, which can be done by having a professionally built and visually appealing website.