Media Release

Mangaluru, Oct 19: Max Fashion launched its festive collection in the city recently.

With a mission to make high-quality fashion accessible to all, Max Fashion Store is set to open 70 new stores in prime locations throughout Karnataka by this fiscal year. Celebrating the festival of Dusshera, Max Fashion unveiled its latest vibrant and diverse festive collection with aplomb. The collection emulates the ‘max style at minimum price’; spirit of the brand and with the wide range of trendy and traditional attire, a collection been designed to cater to the diverse fashion forward preferences of today’s customers.

As a part of the festive campaign, Max has launched a special offer, where in, customers who shop for 4999 and above will get an American Tourister Trolley worth 8800 at Just Rs 799.

Prashant Paul – vice president & regional business head, Karnataka and Goa Max Fashion expressed excitement about this expansion, saying, "We are dedicated to making fashion an inclusive and enjoyable experience for all. Our expansion plan reflects our commitment to bringing affordable style to even more communities and connecting with our customers on a personal level.”

About Max Fashion

Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and is now present in 19 countries. In India, currently with over 472 stores and presence across 204+ cities; they are the largest family fashion brand not only in the Middle East but also in India in the shortest span of time.

Max Fashion’s brand vision is to ‘democratise fashion’ for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across apparel, footwear & accessories for men, women and kids. With over 20,000 new designs across 8 seasons every year, consumers get access to truly fast fashion at amazingly low prices.

Max Fashion is a true omni-channel brand with first in industry capabilities like ‘Click & Collect’, ‘Ship from Store’, ‘Return to Store’ and ‘Chat & Shop’, apart from offering outstanding online shopping experience through the maxfashion.com the website as well as an engaging app which is enjoyed by millions of consumers.

For more information, visit https://www.maxfashion.in/in/en/