By Shodhan Prasad
Dubai, Sep 7: On Sunday, September 1, 2024, Sandhya Creations Event Network Team (SCENT), in partnership with Precious Parties & Entertainment Services LLC, shattered their own previous records with Aatidonji Dina 2024. Hosted at the Al Bustan Centre, Al Nahda-Ghusais, Dubai, this year's event attracted a record number of Tuluvas, surpassing the attendance figures from 2022 and 2023.
The day-long event, was a testament to the vibrant Tulunada culture. The Banquet Halls were filled to capacity, and the excitement extended throughout the entire mall, with the venue bustling with attendees. Despite efforts to secure a larger space, the demand exceeded expectations, resulting in a shortfall in accommodation and prompting the organisers to plan for a venue with double the capacity for the next year.
The event featured a mesmerizing array of cultural activities, a food festival that garnered global attention, and competitive performances that showcased remarkable professionalism. The energy and engagement of the audience, captured in videos circulating online, reflect the overwhelming success and impact of the event.
The highly anticipated Aatidonji Dina 2024 commenced with a soft opening at around 10 AM. By 10:30 AM, the event welcomed its esteemed chief guests: Rev Dr Ebnezer Jathanna, Dharma Guru of CSI Kanthi Church; Dr Bu Abdullah, a renowned UAE entrepreneur and philanthropist; and Dr Praveen Bhat, a prominent astrologer and Dharma Guru from Mumbai, India.
The chief guests were warmly received near the lobby of the Al Bustan Centre, where they were greeted with traditional honors. They were escorted into the venue by a procession featuring Kalasha-holding ladies, baskets of fruits and vegetables, and the Title Sponsor Vishawanath Prabhu of V3 Integrated Solutions. The procession was accompanied by live drum music, creating an atmosphere of celebration and festivity.
As they arrived inside the main venue, the guests were showered with flower petals by the enthusiastic audience. This vibrant welcome set the tone for the day’s events. The chief guests were then invited onto the stage, where they performed the official honors to kick off the cultural extravaganza.
The enthusiastic reception and ceremonial start underscored the significance of the event and the high regard in which the guests were held by the attendees.
The main festivities of Aatidonji Dina 2024 were officially inaugurated by the three chief guests, showcasing cultural harmony and multi-faith representation. Rev. Dr. Ebnezer Jathanna, Dr. Bu Abdullah, and Dr. Praveen Bhat, along with members of the Sandhya Creations Event Network Team (SCENT), performed the traditional opening ceremony.
In a symbolic gesture, the festival began with the opening of the ‘Pingara’—a traditional ritual involving the distribution of auspicious pingara to the audience. This was followed by the lighting of the traditional lamp, and as a representation of Tulunada culture, all the guests, including the committee members on stage, participated in pouring rice into the Kalasha, a sacred ceremonial vessel.
The event then moved to the introduction of the esteemed judges for the Food Festival. The three judges were:
- Chef Manjunath Rajan: A distinguished Mangalorean chef from Madikeri with a rich background in hospitality, having served at prestigious establishments such as Taj Hotel and Coral Hotel. He now runs his own company, Creative Caterers.
- Chef Sujith Kathoor: Hailing from the neighboring city, Chef Sujith brings a wealth of culinary expertise to the judging panel.
- Chef Shivanand Bannarath: Also from the neighboring city, Chef Shivanand complements the team with their extensive experience in the culinary field.
The introduction of these judges highlighted the high caliber of the food festival and set the stage for a day of gastronomic delights. Their involvement promised a thorough and insightful evaluation of the culinary offerings at the event.
The Food Festival at Aatidonji Dina 2024 was officially inaugurated by the chief guests in a delightful ceremony. They ceremoniously opened a steamed vessel containing a traditional sweet pancake, known as Manjal Iretha Adya, and tasted it, setting a festive tone for the food celebrations to follow.
Following this, the chief guests and attendees proceeded to explore the extensive array of culinary offerings. The Food Festival featured a total of 16 stalls, meticulously arranged and well-decorated by the stall owners. This included:
- 10 Food Stalls: Offering a diverse selection of dishes, each stall presented unique flavors and specialties, reflecting the rich culinary heritage of Tulunadu.
- 6 Serving Stalls: These stalls complemented the food offerings, providing additional refreshments and enhancing the overall dining experience.
The thoughtfully decorated stalls and the variety of food available created an inviting atmosphere, making the Food Festival a major highlight of the event.
The 10 competitor stalls were comprised of Karnataka Sangha Dubai, Amchigele Friends, Vishwakarma Seva Samithi, Sahebans UAE, Mangalore Konkans, UAE Ganiga Family, Brahmana Samaj, Mogaveers UAE, Margadeepa UAE & Udupi Balaga, Dubai. The other stalls comprised of Aster Medical Centre serving the audience with free medical checkup camps, Vision & Style Optical Centre serving Free Eye Checkup and offering discounted price for their products but Free Frames for all those who visited them. Also there were Shahnaz Herbal Products in Display, Legend Multi Motors who had organized a raffle draw with free Rent-A-Car, Medlegit Clinic representatives sharing the pamplets to the audience. There were also some more stalls catering Ethnic Food distribution serving under the banner of ‘Dasprakash Restaurant’ who had some unique Mangalorean food served. There has been another Mangalorean based company by name ‘Kalyan Bhel serving fast food. There was also a counter for disposable products by Super Venus Trading distributing disposable items. All these stalls were overwhelmingly doing good and had flocking customers throughout.
Guests Dr Bu Abdullah & Dr Praveen Bhat did the honours of opening the Food Stalls with cutting of ribbon and tasting the varieties of Tuluvas Food. Starting, the 3 Judges went around visiting each Stalls to view the food decoration, tasting, questioning on the ingredients and then recording their individual views in the mark sheet which was later sealed and handed over to the organisers.
Followed by the Chief Guests who visited each and every stall, physically tasting the varieties of food served. Each stall had more than 15 varieties of specialty foods and in those 10 food stalls of the communities of Tulunadu, there were more than 100 varieties of ethnic food spread across which was unique in this part of the world. All these were beautifully spread and exceptionally decorated with the spirit of competition that the judges were finding difficult to conclude with the marks after tasting each and everything displayed over there.
While the Guests were seated a beautiful welcome dance ‘Ganesh Vanadana’ was presented by Roopa Kiran and Group which mesmerized and gave a blooming start for the event.
Later it continued with honouring of the two of the Chief Guests, Dr Bu Abdullah & Dr. Praveen Bhat. Their achievements and introduction were shown on the LED Screen and then were escorted on to the stage. SCENT Team Members Ashok Bailur, Sudarshan Hegde, Vishwanath Prabhu, Alwyn Pinto did the honours of presenting Shawl, Flower & Memento respectively. While Shodhan Prasad, Kiran Kottary, Sudarshan Hegde & Nityanand Beskoor did the honours of presenting Shawl, Flower & Memento to the Chief Guest.
Both the Chief Guests spoke well on the occasion and said they were honoured and happy to be part of this great event. The third Guest Rev. Dr. Ebenezer Jathanna had to leave for some other pre commitment, he took leave with a promise to join later in the day.
AWARDS
Celebrity Sonia Majeed who won the first Asian to sing the National Anthem of UAE and a well-known personality who has been bestowed with various awards in UAE as well as Internationally, a Singer, Artist, Musician, Philanthropist, Model, Global Peace Ambassador, Global Voice Ambassador, Global Goodwill Ambassador, World Record Holder, Daughter of Africa & Mother Anglel was recognized and awarded by SCENT as ‘INTERNATIONAL UAE PEACE AWARD’ for her contribution to the Society.
Another upcoming businessman Shri. Hayat Ullah Jan who has very many companies under his name and who is the youngest businessman of Asia in UAE was recognized for his status in the business community was selected by SCENT and awarded ‘Special Award’ for his contribution to the society in terms of various businesses.
Next was ‘Gajanana Cricketers’ Film launch program which was conducted by Ashok Bailur and he invited all the Chief Guests including the Producer Prajwal Shetty, Arab Actor, James Mendonca and other dignitaries on to the stage. Prajwal Shetty briefed on the making of the movie and requested all Tuluvas to support the movie. Motion Trailer was played and the audience applauded. Shodhan Prasad spoke few words requesting Tuluvas to support Tulu Movies including Gajanana Cricketers when it will be screened across UAE.
Another Tulu Film ‘Middle Class Family’ poster launch was done with the presence of one of the Producers. Swastik Acharya who briefed on the film making. He mentioned about the same banner who had earlier released another hit film in UAE. While seeking support of Tulu audience he thanked all those who are involved in the film making.
Competitions got started with ‘Kavi Ghosti’ which was arranged by Sudarshan Hegde. Around 8 contestants from various associations took part in the competition reciting on various themes and got appreciated by the audience. Roshan Arthur Pereira of Mangalore Konkans won the first prize and Ramesh Sapalaya from Ganiga Family UAE won the second prize.
Followed was Group Folk Singing competition and there were Members of Ganiga Family UAE & Brahman Samaj who took part. Ganiga Family UAE won first and the second place was won by Brahmana Samaj UAE.
Later was Fancy Dress Competition which was actively taken part by Amchi Friends, Brahman Samaj, Ganiga Family UAE & Karnataka Sangha Dubai. There was a tie between Brahman Samaj UAE & Karnataka Sangha Dubai as both got equal point in the first place. Second place was won by Ganiga Family UAE.
Fashion Parade was the next competition and had only 2 groups comprising of Brahman Samaj and Ganiga Family. Brahman Samaj had Swathi Sharath, Saisha Sharath, Rajani Krishna Prasad, Krishna Prasad, Vidhatri Krishna Prasad, Sumedha Kalluraya, Amar Deep Kalluraya, Achutha Kalluraya, Sahana Bhat, Ratheesh Kumar, Rathishree Ratheesh, Rathika Kadumana, Rathik Kadumana, Santosh Rao, Swathi Rao & Satvik Rao. While Ganiga Family had Dinesh, Prathiksha, Akhil & Ramesh. Brahman Samaj won first place and second place was won by Ganiga Family. It was a treat for the eyes to watch both these competitors perform.
Finally was the Group Dance competition in which Brahman Samaj, Amchi Friends & Ganiga Family were the competitors. Amchi Friends won the first place and the second place was won by Ganiga Family UAE.
Sponsors and well-wishers were all invited on to the stage and felicitated with Memento, Shawl, Flower & Certificate and the honours were done by SCENT Members viz., Sandhya Shodhan, Veena Hegde, Alwyn Pinto, Sudarshan Hegde, Nityanand Beskoor & Ashok Bailur.
At Aatidonji Dina 2024, the entry process was handled with professionalism and efficiency, thanks to the dedicated efforts of Kiran Beskoor, Reshma Pramod, and their team. They expertly managed the entry counter, ensuring a smooth and organized flow of attendees throughout the event. Their meticulous handling of the entrant management contributed significantly to the overall success of the festival, allowing guests to enjoy the day's festivities without any delays or issues.
“Aatidonji Dina 2024” was a resounding success, thanks to the dedicated efforts of several individuals who worked tirelessly behind the scenes:
- Sudarshan Hegde: His personal and financial contributions were instrumental to the event's success. Sudarshan’s diligent work and commitment were highly commendable and played a crucial role in the festival’s smooth execution.
- Alwyn Pinto: As the leader of the event, Alwyn Pinto’s tremendous effort in building and coordinating the teams was vital. His leadership ensured that all aspects of the event came together seamlessly.
- Nityanand Beskoor, Ashok Bailur, and Kiran Kottary: These team members took on various responsibilities, each contributing significantly to the event’s success. Their collective efforts in managing different facets of the festival were indispensable.
Their hard work and dedication were key to making Aatidonji Dina 2024 a memorable and successful event.
Aatidonji Dina 2024: Honoring Sandhya Shodhan
At Aatidonji Dina 2024, Sandhya Shodhan was honored for her exceptional contributions to the event. Committee Members Sudarshan Hegde and Veena Hegde presented her with a shawl, memento, saree, and flowers in recognition of her invaluable efforts.
From the inception of the planning phase through to the execution of the program, Sandhya demonstrated unwavering dedication. Her meticulous coordination of the program schedule, MC, felicitations, and dance performances, along with her relentless efforts on the event day, were pivotal to its success. Her commitment and hard work were evident in the seamless execution of the event, reflecting her significant role in its triumph.
The success of Aatidonji Dina 2024 was greatly attributed to the tireless efforts of a dedicated group of over 15 volunteers. Their hard work was crucial in ensuring the smooth functioning of the program throughout the day.
- Pramod Kumar: Headed the light and sound section, providing essential technical support that ensured the event's audiovisual elements were executed flawlessly.
- Navin Sequeira: Managed the digital displays on the LED screen, enhancing the visual experience and keeping the audience engaged with dynamic content.
The combined efforts of these volunteers and technical experts played a vital role in the event’s seamless operation, contributing significantly to its overall success.
Aatidonji Dina 2024: Food Competition Results
The results of the highly anticipated food competition were announced later in the event, culminating in an atmosphere akin to a major international award function. The winners were met with enthusiastic cheers and applause from the audience:
- First Place: Brahman Samaj – Their culinary offerings impressed the judges and earned them the top spot.
- Second Place: Mangalore Konkans – Their exceptional dishes secured them the second position.
- Third Place: Amchigele Friends – Their creative and flavorful entries earned them third place.
The audience’s reaction was one of excitement and celebration, with the cheering reflecting the high level of engagement and support for the competition.
All participating teams accepted the results graciously, respecting the final decision made by the judges. The panel, consisting of experts from Mangalore and neighboring cities, had a deep understanding of Aati dishes and traditional foods, ensuring a fair and knowledgeable evaluation of the entries.
Aatidonji Dina 2024: Introduction of the Rolling Trophy
In a pioneering move, SCENT (Sandhya Creations Event Network Team) introduced a Rolling Trophy for the first time at Aatidonji Dina 2024. This new initiative was aimed at fostering inter-community and inter-religious competition, with a focus on preserving and celebrating cultural and traditional practices in this part of the world.
The competition was fierce among the participating associations, each showcasing their skills and cultural heritage across various categories. After an intense contest, the Brahman Samaj emerged as the winner of the Rolling Trophy. Their extensive participation and consistent performance in each category, coupled with the highest number of participants, secured them the top position. Their overall score reflected their dedication and competitive spirit.
The introduction of the Rolling Trophy was a significant step in promoting community engagement and cultural preservation, making the event even more memorable.
SCENT’s Mission: Fostering Harmony through Multicultural Events
SCENT (Sandhya Creations Event Network Team) consistently excels in organizing powerful and specialized events that bring together diverse cultural and religious groups on a single stage. By showcasing various traditions and faiths, SCENT exemplifies the spirit of harmony and unity.
Their efforts are particularly significant in a country like the UAE, which is renowned for its encouragement of religious and cultural harmony. SCENT’s events not only celebrate this diversity but also contribute to a peaceful coexistence among different communities, embodying the true essence of inclusivity and mutual respect.
MC Akshay Kulal compered the entire cultural show seconded by Shodhan Prasad who assisted him.
Additionally there was Medical check-up camp by ASTER GROUP, Free Consultation, free frames on Eye wear and discounted sunglasses by Vision & Style Optical, Herbal Care by Shahnaz Hussain, Disposable items shops Super Venus Trading, Free Mineral Water by Liv Life Drinking Water, Raffle Draws by Malabar Gold & Diamond, Raffle Draw by Legend Multi Motor LLC,, Mangalorean Food Restaurant counter by Das Prakash & Kalyan Bhel who assisted and served throughout the day to all the audience.
‘Pili Nalike’ by 4 members was there in the concluding part.
Aatidonji Dina 2024: A Resounding Success
The Aatidonji Dina 2024 Festival, organized by SCENT (Sandhya Creations Event Network Team), once again proved to be a monumental success. The event was a historic hit, captivating and delighting everyone who attended. Its well-executed program, diverse cultural showcases, and vibrant celebrations left a lasting impression on all participants, affirming SCENT’s reputation for delivering exceptional and memorable experiences.
The whole event was live on Daijiworld TV as well as in other social media.
Chief Convenor Shodhan Prasad Attavar recognized and cheered everyone for their participation, execution and being part of the successful event.