Daijiworld Media Network- Panaji
Panaji, May 21: In a decisive move to redefine its off-season appeal, Goa’s Department of Tourism has unveiled plans for a robust 20-week monsoon campaign, aiming to transform the rainswept coastal state into a year-round destination rich in culture and experiences.
Tourism Minister Rohan A. Khaunte chaired a high-level strategy meeting on Monday, bringing together officials from Goa Tourism Development Corporation (GTDC), Travel and Tourism Association of Goa (TTAG), prominent hoteliers, and leading online travel agencies like Airbnb and Agoda.
The primary focus: reposition monsoon tourism as an experiential journey rather than a seasonal lull.
Addressing the gathering alongside Director of Tourism Kedar Naik and GTDC MD Kuldeep Arolkar, Minister Khaunte called for a cohesive digital marketing front to spearhead the initiative. A common hashtag and themed weekly promotions will be at the core of the campaign, with stakeholders expected to roll out curated weekday and weekend travel packages tailored to a diverse demographic.
“This roadmap is the outcome of rigorous dialogue with OTAs and airline partners. Despite the temporary setbacks faced recently, Goa remains determined to offer immersive and meaningful travel experiences,” said Khaunte, alluding to recent challenges in the tourism sector.
The campaign is an extension of the broader Goa Beyond Beaches initiative, which seeks to spotlight Goa’s vibrant monsoon festivals like Sao Joao and Chikal Kalo. By repositioning the rains as an opportunity rather than an obstacle, officials hope to attract families, students, solo adventurers, and women travellers during the traditionally lean season.
Stakeholders also addressed the rise in misleading promotional content and stressed the need for accurate digital portrayals of Goa’s unique cultural fabric. “Authentic storytelling is key. We’re committed to regulating content where necessary to protect Goa’s identity,” Khaunte affirmed.
The UAE has been identified as a high-priority source market, with efforts underway to bolster air connectivity and launch integrated airline-hotel packages. The government is working closely with private players to build a streamlined, high-value international visitor pipeline.
A follow-up session is slated for later this week to finalise contributions from hoteliers and OTAs. Another round of deliberations scheduled for next Monday will focus on enhancing restaurant visibility, cultural tourism modules, and curated theme-based offerings.
“This is not just about filling hotel rooms,” Minister Khaunte reiterated, “It’s about shaping an experience. Goa is loved across the globe—we just need to ensure the right version of it reaches the world.”
With monsoon 2025 on the horizon, Goa’s tourism leaders appear ready to make rain-soaked roads and cultural rhythm the new face of India’s most beloved beach destination.