Daijiworld Media Network – Dubai
Dubai, Jun 11: The digital influencer space in the UAE is witnessing a landmark transformation with the enforcement of a new media regulation law that mandates dual licensing for all commercial content creators. The law, which came into effect on May 29, 2025, requires influencers to first obtain a business license before applying for a media license from the UAE Media Council — a significant tightening of the regulatory framework governing digital platforms.
This change marks a robust shift in the country’s approach to managing its burgeoning digital media sector, with fines of up to Dh1 million looming for violators.
The revised rules fall under the UAE’s broader Digital Participation Policy, which aims to promote responsible content creation that aligns with the country's cultural, ethical, and social values. The move is meant to enhance public trust, maintain quality standards online, and safeguard social harmony.
“This roadmap reflects our deep understanding of the challenges and opportunities presented by new media,” said Maitha Al Suwaidi, CEO of the Strategy and Media Policies Sector, while speaking at a Dubai press meet.
She added that the law is crafted to strike a balance between creative freedom and accountability, ensuring content remains constructive and compliant.
To cushion the impact of these sweeping changes, the Media Council has announced a three-year exemption from permit fees for influencers and digital creators registering under the new system.
“This exemption offers breathing room for content creators to adapt to the regulations without financial strain,” Al Suwaidi emphasized.
Influencers who earn money from content must now follow these mandatory steps:
1. Obtain a Business License – This is now a prerequisite for any commercial online activity.
2. Apply for a Media License – Issued by the UAE Media Council after securing the business license.
Key Provisions of the Law
• Zero permit fees for the first three years.
• Full regulatory oversight of content.
• Authority to modify or delete content that breaches legal or cultural norms.
• Fines up to Dh1 million for repeated or serious violations.
The new licensing regime underscores the UAE’s commitment to global best practices while preserving national identity and social integrity. It also signals the government's desire to nurture a sustainable influencer economy that is both profitable and principled.
With the UAE becoming a magnet for digital talent, these developments are expected to redefine influencer culture in the region — encouraging quality over quantity and compliance over chaos.
As the rules settle into practice, influencers are urged to take swift action and regularize their status to avoid steep penalties and ensure uninterrupted growth in the region's highly competitive digital space.