Media Release
Mangaluru, Oct 23: Coastal Karnataka has long been known for its refined taste in gold and jewellery, where every ornament tells a story of culture, emotion, and celebration. Adding to this tradition with a fresh wave of sophistication is Meralda Jewels — one of India’s most admired jewellery brands, now shining brightly in Mangaluru.
In just seven years, Meralda has captured the hearts of jewellery lovers across South India and the Middle East with its perfect blend of traditional artistry and modern design. Though the brand is relatively young, its foundation is built on over two decades of deep experience in the jewellery industry — giving every creation the rare touch of expertise, care, and beauty.
A new chapter in Mangaluru’s jewellery story
The opening of Meralda Jewels in Mangaluru marks a new milestone for the brand — and for jewellery connoisseurs in Tulunadu. Situated in a prime location, the showroom offers a luxurious yet welcoming ambience, where elegance meets authenticity.
For Mangalureans who appreciate quality and craftsmanship, Meralda brings a collection that reflects timeless taste — whether it’s a grand bridal set, a Polki masterpiece, or a simple everyday ornament. The brand’s arrival has redefined the jewellery shopping experience in the city, offering not just ornaments, but heirlooms that carry emotions across generations.
Where tradition meets modernity
In India, jewellery is never just an accessory — it’s an identity, a celebration, and sometimes, a legacy. Meralda understands this sentiment deeply. Its designs combine the soul of Indian tradition with the sophistication of contemporary artistry, appealing to both classic and modern sensibilities.
One of Meralda’s biggest contributions to the jewellery world is its success in introducing Polki jewellery to a wider audience. Polki, crafted with uncut diamonds, represents timeless Indian royalty. Meralda’s designers have given it a modern twist — making it elegant, lighter, and more versatile, while retaining its vintage grandeur.
Whether it’s the charm of Kundan work, the radiance of diamonds, or the purity of gold, every Meralda piece reflects impeccable craftsmanship and creative imagination.
The minds behind Meralda
Behind the glittering success of Meralda lies the vision of three passionate individuals — chairman Abdul Jaleel Edathil, and executive directors Jaseel Muhammed E and Mohamed Shanil CP.
Chairman Abdul Jaleel Edathil, a respected name in the jewellery business since 1997, brings more than 25 years of rich experience and credibility. His understanding of evolving customer preferences and market trends has been the guiding force behind Meralda’s growth.
Supporting him are Jaseel Muhammed E and Mohamed Shanil CP, two dynamic young entrepreneurs who combine innovative thinking with business acumen. Together, this trio has transformed Meralda into a brand that stands for elegance, trust, and innovation.
Their clear vision — to create jewellery that celebrates individuality while preserving India’s artistic heritage — continues to guide every design and every customer interaction.
Craftsmanship one can trust
Every ornament at Meralda tells a story of devotion — devotion to detail, design, and durability. The brand’s master artisans, who carry generations of skill, ensure that each piece is a work of perfection.
From the first design sketch to the final polish, precision and passion go hand in hand. The brand uses ethically sourced diamonds and certified gemstones, ensuring purity and transparency at every level. Meralda’s designs stand out for their originality and versatility, making them suitable for all occasions — from grand weddings to elegant daily wear.
Expanding footprints across India and beyond
From its flagship showroom in Kozhikode, Meralda Jewels has grown into a trusted brand with outlets in Kochi, Kannur, Mangaluru, Meenabazar, and Al Barsha, Dubai. Each showroom mirrors the brand’s aesthetic — classy, warm, and customer-centric.
The Mangaluru showroom, in particular, has been receiving an overwhelming response. Customers from Udupi, Kasargod, and nearby regions have praised its wide collection, personalised service, and the brand’s ability to cater to both traditional and modern tastes.
In Dubai too, Meralda has carved a niche among NRIs who wish to carry a piece of India’s elegance with them. This seamless expansion is proof of the brand’s growing reputation for quality and trust.
Jewellery for every moment
From engagements to weddings, from festivals to milestones — Meralda creates jewellery for every chapter of life.
The bridal collection is a celebration of grace and grandeur, designed to make every bride shine on her special day. Polki, Kundan, and diamond sets exude royalty, yet maintain a delicate touch that complements modern bridal fashion.
For everyday elegance, Meralda’s lightweight collections offer a touch of luxury that’s perfect for work, travel, or casual occasions. Delicate pendants, elegant bangles, and sleek rings add charm without compromise.
Each creation is thoughtfully designed to resonate with today’s women — strong, independent, and rooted in culture.
Trust – The true ornament
While designs may dazzle the eyes, what truly wins hearts is trust — and this is where Meralda excels. Transparency in pricing, certified quality, and customer-friendly policies have earned the brand lasting goodwill.
Meralda’s hallmark is its commitment to customer satisfaction. From personalised assistance to lifetime buyback guarantees, every aspect of service is handled with care and integrity. For the brand, every customer is a relationship, not a transaction.
This trust has been the foundation of Meralda’s steady rise, even in a competitive market.
A vision for the future
As Meralda looks ahead, its mission remains clear — to combine heritage, innovation, and honesty in every creation. With an expanding presence in India and the UAE, the brand continues to uphold Indian craftsmanship while embracing international design sensibilities.
Digital innovations, new collections, and exclusive design launches are on the horizon, as Meralda aims to reach even more jewellery lovers around the world.
Yet, amidst all its growth, the brand’s heart remains the same — creating jewellery that makes people feel special, confident, and beautiful.
Meralda Jewels – Where every piece tells a story
For those in Mangaluru and beyond who appreciate artistry, authenticity, and elegance, Meralda Jewels promises a world of timeless beauty. Whether one is choosing their wedding jewellery, celebrating success, or gifting someone special, every Meralda creation is designed to make life’s moments shine brighter.
Meralda Jewels – Where tradition embraces modernity, and every creation becomes a legacy
Visit the showrooms at Kozhikode, Kochi, Kannur, Mangaluru, Meenabazar, and Al Barsha (Dubai).
Follow on social media for new collection launches and exclusive offers.
Contact:
Meralda Jewels
Ground Floor, 14-02-93/1-1, Landmark Phoenix Building,
Balmatta Road, Mangaluru, Dakshina Kannada, Karnataka 575001
Phone: +91 87148 85916