Daijiworld Media Network – Mumbai

Mumbai, Feb 19: Actor Alia Bhatt has sent a special gift hamper from her sustainable children’s brand Ed-a-Mamma to Katrina Kaif and Vicky Kaushal, who recently welcomed their baby boy, Vihaan.

Katrina shared a glimpse of the hamper on her Instagram Story on Thursday and wrote, “Thank you, Ed-a-Mamma, for these adorable cuddlies.” The gift set included a blue bunny rabbit toy and other baby items for the newborn.

Earlier this year, Katrina and Vicky introduced their son to fans and revealed his name as Vihaan Kaushal, sharing a picture of the couple holding his tiny hands.

Alia had earlier spoken about the inspiration behind launching her brand, revealing that it began during her pregnancy. She said she initially started by making small changes to her wardrobe, which later evolved into a maternity collection and subsequently into infant and children’s wear.

The brand currently offers clothing for children aged 0-14 years, and Alia has expressed plans to expand into personal care, sustainable diapers, eco-friendly toys and storytelling initiatives.

Over the years, she has sent similar hampers to several Bollywood parents, including Karan Johar, Kiara Advani and Parineeti Chopra.