Los Angeles, July 27 (IANS): Socialite and reality TV star Kris Jenner has a smart way of giving out fancy return gifts to guests of her daughter Kylie's 16th birthday party.

Kris, who is Kylie's manager too, has been canvassing companies to donate gifts and products for the event in return for publicity, as the party is being filmed for their reality show "Keeping Up With The Kardashians", reports femalefirst.co.uk.

According to the New York Daily News newspaper's Confidential section, Kris has instructed her staff to contact Brand Placement L.A. to request as many free items as possible.

"The email says the party will be filmed for 'Keeping Up with the Kardashians, they have no shame. She said that the party will be televised on E! and that the donated gift items will also appear on Kylie's blog, which goes out to 500,000 people a day. In addition, Kylie will take a picture in front of the gift table," said a source.

Brand Placement L.A. provided the gift bags even for Kylie's sister Kendall Jenner's 16th birthday in 2011.

Kylie, who will turn 16 Aug 10, has already been given a free $125,000 Mercedes-Benz G-Class SUV, which comes with a matte finish.