New Delhi, March 4 (IANS): A new entertainment hub-cum-tourist attraction in the capital's Raja Garden area aims to develop underutilised land here with the backing of Delhi Tourism.

The West Delhi destination, an amalgamation of Indian art and culture clubbed with entertainment, is located under the Raja Garden flyover.

The idea by King's Park Street is an initiative to utilise the urban waste land in the city to bring innovative entertainment products to people.

Here, art lovers will find various traditional Indian art forms such as Madhubani, Pahari, Mughal, Rajput, Mithila, Folk and Marble paintings, all done by award winning artists.

"In today's times when people are losing interest in our years old heritage, this effort will attract them towards their own culture and national treasures," King's Park Street director Ricky Chawla said in a statement.

"At King's Park Street we have ensured that Delhi's 'No use land' become 'Landmark of Entertainment' where one can enjoy quality time with friends, colleagues, family or alone...I am sure we will cross many milestones of success and popularity," Chawla added.

At present, King's Park Street is offering an array of attractions such as flea market, art and cultural events, adventure sports, folk dances and cultural performances, regional cuisine and a variety of street food and more.

The company will make the announcements of various fairs and events from time-to-time.