PTI
DUBAI, JULY 11: Zee Telefilms International, the UAE arm of Indian television network Zee TV, has set up a state-of-the-art digital studio in Sharjah that would provide locally-produced programmes to viewers in the region.
It would complement the network's increasing emphasis on Arab viewership and indigenous content as exemplified by its Arab-oriented channel Zee Arabiya, Yogesh Radhakrishnan, its regional Managing Director, said.
The $6-million high-end studio and post-production facilities located at the ISO certified Airport Free Zone can shoot any type of TV production right from anchor-based shows to live dial-ins.
The studio will serve several purposes, including support to the new, Arabic based and youth-focused channel Zee Arabiya.