Daijiworld Media Network - Bangalore
Bangalore, Jun 26: A flashy red and white car stands outside his fairy tale red and white house. When you step inside, the feeling that you are in a fairy land gets all the more stronger. It's a world where only two colours - red and white - exist.
Meet 44-year-old real estate agent Sevenraj, who has soaked his life in red and white colours. The fetish for these colours started as a publicity stunt to create a brand image for his real estate agency, and went on to become a part and parcel of his life, his family, and of course, his work.
The name 'Sevenraj' was given by his father as he was the seventh child born to his parents. Sevenraj is obsessed with using the number seven for his vehicles and mobile numbers (777). He has even learnt seven languages and insists on having seven buttons on his blazers. It is said that good fortune never deserted Sevenraj and his father since he was given this unusual name.
In addition to this, he started living life in red and white colours. In all walks of life, he is surrounded by red and white. His house, vehicle, clothes, utensils, upholstery, even the toothpaste, toothbrushes and almost everything that he and his family of four use are made of colors of red and white. What's more, even his son and daughter have also inherited this obsession.
According to Sevenraj, he wants to be recognized by society from the colors and the number ‘7’. As people identify Mahatma Gandhi, the Father of the Nation, by his spectacles he wants the people to associate the number and the colors with him.
Sevenraj's family is popularly known as 'Red and White Family' in Bangalore. They have been featured in a number of media, including national and international ones for their unusual tastes. The family even finds a mention in India Book of Records under 'Strange but True' category. Indeed, Sevenraj is one person you are not likely to miss if you happen to pass by him on road!
Comment on this article
Naresh yadav Golla, Hyderabad
Tue, Jul 20 2021Hello hai sir good evening am Naresh yadav Golla I have to work in your real estate company I have a 600 acer at near by Hyderabad am a agent of this land
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Marwin akkidhasari, Banglore
Thu, Jun 24 2021I think they get positive fines and different thinking
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Simon D'Mello, Karkala/Dubai
Fri, Jun 27 2014Why you want to comment on this. It is his wish. He is successful in his venture. Let us all join and wish him good luck.
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shaila shenoy, Mangalore
Fri, Jun 27 2014I laughed so much at the comments that I started weeping. The 2 best comments were Bhandarkarmams, and Koti from kundapur ! :D
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R.Bhandarkar, M'lore
Sat, Jun 28 2014Madam Shaila
Ailaa
Tumhala Itka Hasaila Aala?Kashaala?
Aso Haan...Bara Zalla...
Kaay Ye 'Safed Laal' Gotaalaa...
Burr...Atha Hami Nigalla...
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anwar, mlore,dubai
Fri, Jun 27 2014To add on,
His fvt team England
He uses InfraRED to transfer data
Fvt cricket camaron WHITE
He is very pampeRED kid
He gives beggars hundRED
He likes obama coz of WHITE House
Fvt brand RED tag
He uses only WHITE money
Fvt movie RED dragon
Best friend REDdy
Last but not least he drinks only RED wine
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PRP, MANGALORE
Fri, Jun 27 2014CAN ANYONE GUESS TO WHICH POLITICAL PARTY HE MIGHT HAVE VOTED FOR?
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Irshad Bolar, Mangalore/UAE
Sat, Jun 28 2014CPIM
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S.S.D'Souza, Udupi
Fri, Jun 27 2014Paagalpan ki bhi hadh hothi hai yaar. This is too much.
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Irene Aranha, Mangalore / Canada
Thu, Jun 26 2014Mrs. 7Raj's gold is also red and white?
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Mann, bangalore
Thu, Jun 26 2014Arun Kamath, Katapadi
Good observation.
They have white sofa inside the room. May be after reading this he may paint all brown to white.
Somehow the living room does not look so grand when you see the "Lungis" hanging as curtains on the doors!!!
It's of course their liking.
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simple, bangalore
Thu, Jun 26 2014Apt observations\comments Sir -Bhandarkarmam...
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simple, bangalore
Thu, Jun 26 2014It looks\seems like WIMPY restaurant..
Of course, moneyed people, whatever they do looks "Out Of This World"!!
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Af, mangalore
Thu, Jun 26 2014Comon! his finger ring is gold color(yellow)
who knows what else?
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Arun Kamath, Katpadi
Thu, Jun 26 2014May be paint finished before painting Sofa and Chair handles also frames of the photographs hanged on the wall out there.
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IVAN PINTO, BANTWAL/SHARJAH
Thu, Jun 26 2014Pity on him!!! He is enjoying red meat.. But no green vegetables!!
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Zaheer, Moodbidri / Dubai
Thu, Jun 26 2014I think his daughter and son name are RED and WHITE.
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CJV Mangalore, Bangalore/ Mangalore
Thu, Jun 26 2014'Strange but True'...but very funny. BUT most importantly successful!!
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iqbal, mangalore
Thu, Jun 26 2014the hair's turning white, neck's always been red, and collar's still blue. well maintained
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Suleman Beary, Udupi
Thu, Jun 26 2014Which school uniform the children are wearing? Unfortunately he could not change his color.
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N.M, Mangalore
Thu, Jun 26 2014Heights of craziness. Pity his family. I am sure he doesn't enjoy Black label ....only Red label
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Santan Mascarenhas, Kinnigoli/Mumbai
Fri, Jun 27 2014N.M. Mangalore
Nice comment and let me add some masala to it. In JJ Hospital's Grant Medical college, it was reported that one professor was giving high marks to students who provided him, foreign liquor. Next day, in Times of India a joke appeared. A medical college was shown and in front of it two students stand, one with first class degree and the other with second class. The first class student tells the second class student "I told you to give a black label, but your father thought even a red label will do the job. See the difference now".
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Vincent, Mangalore
Thu, Jun 26 2014To me he seems eccentric and he has extended his eccentricity to his family too.
Well I guess to others this seems heroic. Live and let live
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damian mendonca, bejai
Thu, Jun 26 2014I wonder what must be his wife's and his children's names are??
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R.Bhandarkar, M'lore
Thu, Jun 26 2014Wife Whitella, Daughter Cinredella, and Son Reddo...me thinks.
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Ayes P., Mangalore./KSA
Thu, Jun 26 2014He should make his and their hair too either red or white. We cannot say this is red and white unless he makes his and their either white or red.
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shiva, kota/dubai
Thu, Jun 26 2014then his hair also should be made white...is it not?
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simple, bangalore
Thu, Jun 26 2014Shiva
You decide once and for all - where white where red....
With all that I salute Mr. Sevenraj for being successful in real estate business which is quite tough and dangerous too.
He is a gutsy person and rightly enjoying his sucess.
Quietly may be he is involved in philanthropy too....
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mpd,
Mon, Jun 30 2014Once he becomes OLD, hairs also will complement with WHITE!
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Prem, Mangalore
Thu, Jun 26 2014In 2003 I was working for a real estate company in Bangalore. 7raj was quite famous that time. Nice to see this article.
Very few persons has succeeded in Real estate industry. May be your style, colour...is favoring your success.
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R.Bhandarkar, M'lore
Thu, Jun 26 2014'Meet 44-year-old real estate agent Sevenraj, who has 'soaked his life' in red and white colors.'
Many points:
1.He has soaked his wife also.
2. Think they eat 'White Rice and Tomato Saar'(red and white) which has not found mention here.
3.Think 7Raj's nick name is 'Kokke'.
4. 7 Raj always sees red. That here does not mean he is always angry. Is it not?
5.Think 7Raj's ancestors had something to do with 'Red &White' cigarettes.
6. Real Estate people always deal in 'Black &White' .This keeps 7Raj
on his toes till it becomes Red...
one believes...
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KLD, Mangalore
Thu, Jun 26 2014Black hair
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Vikram, Dubai
Thu, Jun 26 2014don't worry, it will turn white later & can make it with red combination.
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ahmed, ullal
Thu, Jun 26 2014Amazing.... what is the water color coming in his house? I am wondered...
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R.Bhandarkar, M'lore
Thu, Jun 26 2014What man Ahmedaa?water color coming and going? Water has color aa??
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HENRY MISQUITH, Bahrain
Thu, Jun 26 2014Brings great joy to see this Red & White family. Good Hearts always succeeds. I wish the best to you Mr&Mrs. 7
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Koti, Kundapura
Thu, Jun 26 2014Merena kooli arena lipstic, wa onji combination ye. All the best 7raj and family.
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