Mumbai, Sep 18 (IANS): Actress Kajal Agarwal, popular for her work in southern cinema and Bollywood, has been chosen as the brand ambassador of Giving Back - NGO India 2014, a unique corporate social responsibility initiative conceptualised by UBM India.

The third edition of the initiative, which will be held here Sep 25 and Sep 26, will aim to provide free exhibit space, promotion and exposure to over 120 NGOs from all over the world.

"Today, there is a considerable amount of awareness and attempt towards building a sustainable India, amongst various sections of society including the film industry. What Giving Back - NGO India does, is bring these sections of society together and consolidate the attempts into a concrete and collective course of action," Kajal said in a statement.

"Being a member of the Indian film fraternity, I am happy to draw people's attention and sensitise them towards the social issues faced by the Indian society," she said.

Actors Vivek Oberoi and Kunal Kapoor will also be present at the inaugural session.