London, March 2 (IANS): A Sikh man has been unveiled as the UK Independence Party's (UKIP) candidate for Hull North in the British county of Yorkshire in the upcoming general election, media reported Monday.

Sergi Singh, a shopkeeper and the party's Yorkshire and North Lincolnshire branch vice-president, stood unsuccessfully as a councillor for the Holderness ward in 2014.

As the owner of Jackpot Wines in east Hull, Singh has been a prominent member of the small business community for several years.

Now, Singh will contest from the Hull North seat, which Labour Party's Diana Johnson has held since 2005, Hull Daily Mail reported.

"I am not a career politician. I am just an ordinary person, but I don't think the people of North Hull are being listened to and I think they feel it is time for a change," he was quoted as saying.

"I want to offer the people of Hull North a referendum on Europe and we are the only party committed to doing that.

"Most of the MPs sitting in parliament don't know what it is like to work for a living or how to take the bus."

Singh unveiled his personalised "battle bus" surrounded by about a dozen wannabe party councillors.