New Delhi, April 29 (IANS): A roadshow aimed at spreading the message of road safety through physical demonstration, visual aids and research reports was flagged off here on Wednesday. It would travel to Ahmedabad, Pune, Mumbai, Chennai and Bengaluru.

A joint initiative of Mercedes-Benz group companies, JP Research, Apollo Hospitals and IIT Delhi, the 'Safe Roads' programme boasts of physical demonstration using exhibits brought from Germany that provide real-life experience of safety measures and can potentially save lives during road-accidents.

"The 'belt-slide' exhibit enables visitors to experience the impact of seat belts in a simulated crash environment at low-speed while a 'body in white' car highlights some of the core elements of a car structure which have high-tensile strength that can absorb most of the energy during a crash and minimize passenger car intrusions," said the statement.

"Alcohol goggles simulate the common 'walk-the-line' activity which causes loss of balance and delayed reaction times and wearing them, visitors will feel their susceptibility to impairments and realize the probable consequences due to alcohol consumption."

However, the highlight is the Experimental Safety (ESF) vehicle on display that showcases a glimpse of future of safety by illustrating trailblazing innovations in the field of safety like braking bag, interactive vehicle communication etc.

"When we learned about the accident and fatality rates in India, we decided to develop the 'Safe Roads CSR initiative'," said Jochen Feese, head of Accident Research, Sensor Functions and Pedestrian Protection, Mercedes-Benz Cars.