Bengaluru, June 15 (IANS): Indian IT bellwether Wipro Ltd on Monday announced that it has been appointed as the digital technology services' partner of the British Lawn Tennis Association (LTA) in London for three years.

"We will assist LTA in achieving its strategy and vision to build the future of British tennis by enabling its digital transformation," the city-based company said in a statement here.

The London-based LTA, which is the governing body for tennis in Britain, plans to develop a digital map to drive its growth strategy and increase greater participation of the people in the sport.

"Our digital expertise is centered on driving customer experience through the intersection of strategy, design and technology to deliver end-to-end solutions for our customers, starting from conceptualization, service design to implementation," said Wipro Digtal global head Rajan Kohli.

The outsourcing major will use its customer journey engineering methodology to enable LTA identify, build and shape talent and contribute to its vision of redefining and reimagining the future of British tennis.

"We have selected Wipro as our partner to transform our ability to use digital methods to connect with players, coaches and the public. Its expertise in digital solutions will allow all areas of British tennis to support our mission of getting more people play the sport," said LTA chief executive Michael Downey added.