New Delhi, June 16 (IANS): Intending to popularise khadi among the youth, the KVIC on Tuesday launched a new range of khadi denim products from jeans to jackets for both men and women.

The exclusive exhibition at the Khadi Gramodyog Bhavan was launched by Union Micro, Small and Medium Enterprise Minister Kalraj Mishra. His deputy Giriraj Singh and MSME Secretary Madhav Lal were also present.

Addressing the gathering at the Bhavan, Mishra said khadi has attracted consumers on a global level and has improved its competitiveness abroad.

"Khadi's competitiveness has improved in global markets this year and we have already started thinking about how to improve it. We have to be market-oriented in order to go ahead," he said.

On Prime Minister Narendra Modi's initiative to promote khadi in India, he urged youngsters to buy more khadi products.

"Khadi is the pride of India. People should step ahead and buy these products," he said.

"People buy so many varieties of clothes. So they should buy khadi too. This is what PM Modi wishes".

He said the government has improved in the field of khadi production and has already started mulling ways to expand it.

The collection of khadi, which has a smooth texture and is a little softer than regular denim, boasts of an array of jackets, jeans and shirts for men and women.

Prices begin from Rs.2,300 and increase as per size. Shirts are priced at Rs.1,700 and Rs.1,900.

Products created by MSME entrepreneurs from the northeast region, using bamboo, cane, silk and endi silk, were also exhibited.