Kochi, June 17 (IANS): Vodafone India has invested over Rs.208 crore in ramping up its network and distribution in Kerala in the last fiscal, the telecom company said on Wednesday.

In the last fiscal, Vodafone has added over 150 new sites, 1,400 retail outlets and taken M-Pesa, its mobile money transfer service, deeper into the migrant pockets to engage more closely with a diverse customer base in Kerala, the company said in a release.

With this expansion, Vodafone now reaches out to the customers in over 1,530 towns and villages bringing them under the fold of superior connectivity and seamless service experience.

Abhijit Kishore, business head, Kerala, Vodafone India said: "Gaining the trust of our customers and winning their hearts through innovative, customised, cost effective and relevant products and services is a priority for us."

"Our investments over the past year have been directed at putting in place a network that our customers can rely upon, especially in the interior regions. We have simultaneously been expanding retail and distribution network to get closer to customers across urban and rural geographies," said Kishore.

Vodafone now has over 5,300 2G sites in Kerala circle covering over 97 percent of the region's population.