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Now, 'K' Serials Move into Arab World

  •   Sat, Dec 01 2007 12:43:33 PM

IANS

Mumbai, Dec 1: Ekta Kapoor's soaps have now moved to Dubai.

 "That's because we've decided to make soaps for the Gulf countries. As it is, they watch pirated versions of our Indian soaps, so I decided, why not make serials separately for the Muslim world?"

Making Ekta's new brain-wave relatively easy was the fact that her super-popular Gujarati culture-specific soaps like 'Kyunkii Saas Bhi Kabhi Bahu Thi' are easily translatable into a Muslim ambience.

Reveals Ekta, "Whether it's a Gujarati business family or a Muslim business family, the themes are interchangeable. But the characters and their names, clothes and environment are variable." 

"Think of how popular these Gulf-produced serials would be when my 'Kyunkis' and 'Kasautis' are so popular in Pakistan and the Gulf countries.

"By making Muslim socials I'll have the entire Indian, Pakistani and Middle East population watching my soaps. We hope to have 2-3 soaps on air in 2008 from our Gulf office," says Ekta. "It's a new and bold step for us. I love challenges. What's life without them"?
  

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Comment on this article

  • sushma., kuwait

    Mon, Dec 03 2007

    'K'serials r good but it shldnt b continued for a long time. background musics r so loud that one cant concentrate on the scene going on. storyline shldnt b repeated also.ekta is superb n also her starcasts.

    DisAgree Agree Reply Report Abuse

  • R.F., Kuwait

    Tue, Dec 04 2007

    Such serials have no meaning at all, fed up to watch the old junk stories and faces. Life of a serial should be short, there are so many such serials, another thing is grandmothers role has no meaning at all.

    DisAgree Agree Reply Report Abuse

  • Kevin Lobo, Mangalore

    Sat, Dec 01 2007

    Oh no. This useless "K" serials should be banned. All waste of time and immoral stories. If I watch these serials then I will go mad. There is no doubt about it. Instead of watching these stupid "K" serials we should watch reality shows or comedy shows which not only entertains us but also little bit of reality.

    DisAgree Agree Reply Report Abuse


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