New Delhi: Dealers stop placing orders for Tata Nano


New Delhi, Nov 26 (Business Standard): Tata Motors’ Nano, the cheapest car launched in recent times, is now also among models clocking lowest monthly production and sales volume (in double digits to be precise). The average daily production of just two Nano cars at the company’s Sanand plant is indication enough that this vehicle is now as good as obsolete. Dealers of Tata Motors in most parts of the country have stopped placing orders for this small car in the last three-four months and the showrooms are displaying contemporary models such as Tiago, Tigor, Hexa and Nexon.

Here are the numbers: Tata Motors dispatched 180 Nanos to its 630 sales outlets this August (against 711 in August 2016). The number came down to 124 units in September and further dipped to just 57 units in October. September and October were festive months with high demand for car. It was also reported last week that production of electric Nano is underway for a launch soon through a joint venture with Tata Motors and Coimbatore-based Jayem Automotives. It was reported that this new car will be called Neo, dealing a death blow to Nano.

Business Standard spoke to five dealers of the company and they said they were sitting on a handful of Nanos but no fresh demand had been placed with the company. “A dealer in Himachal Pradesh had some buyers and I made an internal dealer transfer of a few cars to him, made possible by the GST. I sold a few units at discounts ranging between Rs 10,000 and Rs 50,000. I am left with four-five units,” said a dealer from Punjab.

Nano is sold at a price band of Rs 2.25 lakh to Rs 3.20 lakh (ex-showroom, Delhi).

  

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Title: New Delhi: Dealers stop placing orders for Tata Nano



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