Daijiworld Media Network - Mumbai
Mumbai, May 4: The Indian government is actively laying the foundation for a creator-first media ecosystem by introducing robust policy support, production incentives, and reinforced intellectual property rights, according to Dr. L. Murugan, Minister of State for Information and Broadcasting.
Speaking on the third day of the World Audio Visual and Entertainment Summit (WAVES) in Mumbai, Dr. Murugan emphasized the government’s commitment to protecting creators in the digital era, citing recent anti-piracy reforms as a critical step in safeguarding content creators’ rights.
The event also marked the release of a landmark report by the Motion Picture Association (MPA), detailing the substantial economic contributions of India’s film, television, and streaming sectors. The report underscores how the media and entertainment industries have become major drivers of national growth and employment.
Praising the MPA for its global advocacy, Dr. Murugan said, “Films like RRR and Baahubali have shown that Indian stories can transcend language and cultural boundaries. Indian cinema is more than an industry — it's a global cultural bridge.”
He added that India is keen to strengthen its collaboration with the MPA to build a world-class and secure creative industry that commands global respect.
MPA Chairman and CEO Charles Rivkin echoed this sentiment, describing the moment as a turning point for India’s entertainment sector. “India’s creative economy is on the brink of remarkable growth, and the MPA is honored to be part of this transformation,” he stated.
Revealing key data from the MPA’s new report, Rivkin said the Indian film, television, and streaming ecosystem supports approximately 2.6 million jobs and contributes over $60 billion to the country's annual economic output. He affirmed the MPA’s ongoing commitment to bolstering India’s entertainment landscape through sustained investment, strategic partnerships, and advocacy for forward-thinking regulations.
Rivkin also noted the strong synergy between the MPA’s goals and Prime Minister Narendra Modi’s vision for a dynamic and globally competitive creative economy, pointing to India’s storytelling prowess, excellence in visual effects, and export-ready content as powerful advantages.