Why most women just can’t say no to dessert: The science behind the craving


Daijiworld Media Network – Panaji

Panaji, Jul 1: It's a scene many are familiar with — a plate of sweets is passed around, and while some politely decline, many women find it difficult to resist just "one bite." But is this indulgence merely a matter of willpower? Not quite, say health experts.

Recent studies, backed by nutritional science, confirm that women are biologically more prone to sugar cravings than men, and this difference isn’t just about preference. It’s deeply rooted in hormonal cycles, brain chemistry, stress response, and even the gut microbiome.

According to Pariksha Rao, Director – Nutrition & Medical Affairs at The Good Bug, fluctuations in estrogen and progesterone levels, especially during the menstrual cycle, pregnancy, and menopause, can trigger intense cravings. These shifts affect serotonin — a mood-regulating neurotransmitter. When serotonin levels dip, sugary foods offer a quick — albeit temporary — fix, leading many women to reach for desserts during emotionally or hormonally sensitive periods.

Another major culprit: stress. Research reveals that women are more likely to resort to emotional eating than men, particularly during times of anxiety or emotional distress. Elevated levels of ghrelin (the hunger hormone) and reduced leptin (the satiety hormone) further drive these cravings, turning sweets into a psychological and physiological coping mechanism.

Adding another layer of complexity is the gut microbiome, which plays a surprisingly powerful role in food cravings. The estrobolome — a group of gut bacteria involved in estrogen metabolism — fluctuates in women, especially before menstruation, influencing estrogen levels and sugar cravings. Furthermore, a diet rich in sugar can promote the growth of sugar-loving bacteria, creating a vicious craving cycle.

Interestingly, women’s bodies naturally prepare for potential pregnancy each month by prompting increased energy storage. This manifests as a craving for calorie-dense foods — especially sweets — offering quick, high-energy fuel.

  

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