Mangalore: Now, Students from City can Contest in 'India Spell Bee 2012'

Media Release

Mangalore, Feb 10: Alternate Brand Solutions India Limited (ABSIL) and HDFC Life, have announced the launch of the fourth season of 'HDFC Life Spell Bee - India Spells 2012', the Indian counterpart of the highly acclaimed Scripps Spelling Bee, USA.

With the first three seasons receiving a phenomenal response, season four is getting even bigger by the addition of 7 new cities, taking the total to 32 cities and reaching more than 3,00,000 students from standards 5th to 9th across the country.

To make it easier for students to participate, this year online registration has also been made available. Students can register on the website www.spellbeeindia.in and give the test online.

HDFC Life Spell Bee invites all the students from Mangalore to be a part of this competition.

The winner of the grand finale will be sent by 360 Degrees Experience, in association with HDFC Life, to experience Scripps National Spelling Bee in Washington DC.

The contest will test the spelling quotient of students and thus help them become competitive, inculcate sportsmanship and prepare them for a better future.

Speaking on this occasion, child prodigy Darsheel Safary said, “I have been associated with HDFC Life Spell Bee for two years now and I have learnt a lot from it. This kind of learning is very fun-filled and I am really excited to witness the season four. Last year HDFC Life Spell Bee received a superb response and I am confident that this year it will definitely become even better. I am glad that kids like me are enjoying HDFC Life Spell Bee as much as I do and I wish all the contestants good luck.”

Announcing the association of HDFC Life with India Spells 2011, Sanjay Tripathy, executive vice-president and head, marketing and direct channels, said, "Over the last 3 years, HDFC Life Spell Bee has grown from being an annual event, to an institution, which offers a healthy competitive environment and encourage students to hone their English language skill in a unique and stimulating format. This is evident from the fact that about 70% of the participating schools have adopted Spell Bee initiatives and started grooming sessions for the competition to improve overall spelling skills and identify future Spell Bee stars. Almost 100% of parents, teachers and principals from 25 cities who participated last year, are looking forward to this year's Spell Bee as they believe that spelling is an extremely important skill that aids learning new concepts, scoring in exams, improving child's communication and confidence. Most of all they believe that it's a pre-requisite for a successful career and independent future, which aligns with our brand promise of 'Sar Utha ke Jiyo', which propagates self-respect. I wish the participants all the best and hope for another exciting season of HDFC Life Spell Bee."

Speaking about HDFC Life Spell Bee Prashant Panday, executive director and CEO, Entertainment Network (India) Ltd said, “HDFC Life Spell Bee – India Spells 2012 is an initiative by 360 Degree's Experience, under the patronage of Scripps National Spelling Bee USA. This year students from 32 cities will be battling it out for the winner's trophy and to maximize reach we are also adding a digital leg wherein students from all across the country can register and participate online. HDFC Life Spell Bee has been a phenomenal success over the last 3 years and 360 Degrees is proud to own this property and plan to take this property to greater heights year on year”.

 
For further details contact 

Corporate Voice, Weber Shandwick - Alok Rai – 98199 34906

Harish Pejavar - 98440 44953