Meda Release
Mangaluru, Feb 20: In an innovative move to bridge the gap between healthcare and modern digital communication, the first-year MSc Nursing students from the Nitte Usha Institute of Nursing Sciences (NUINS), Deralakatte, undertook an intensive observational visit to the Canara Communication Centre (CCC) on Friday, 20th February 2026. Located in the CODP building at Kadri Hills, Nanthoor, the CCC serves as the official media department of the Diocese of Mangalore. With a rich 50-year legacy, the centre acts as a premier hub for media education, AI literacy, and professional media training.
The half-day academic enrichment program, held from 9:45 am to 1 pm, was designed to equip the future nursing leaders with contemporary media literacy skills, an increasingly vital component in modern public health advocacy and healthcare administration. NUINS is a constituent college of Nitte (Deemed to be University).
The primary objective of the visit was twofold: to critically analyse the evolving role of technology and Artificial Intelligence (AI) in communication, and to enumerate and understand the practical steps involved in drafting and publishing articles or health news items across various social media platforms.
The sessions were facilitated by Fr Anil Ivan Fernandes, director of the Canara Communication Centre. He provided a comprehensive overview of the CCC's history, mission, growth, diverse training programs, and ongoing collaborations. Fr Fernandes demonstrated the practical applications of AI in news reporting and digital media content creation, guiding students through the entire process—from ideation and ethical review to final dissemination. Additionally, he covered the basics of photography, videography, social media management, recording, and editing, giving the students a hands-on look at how modern studios and digital hubs operate.
The educational visit was coordinated by Prof Dr Jacintha Veigas, pofessor and clinical coordinator at Nitte Usha Institute of Nursing Sciences, who was also present during the sessions to guide the students in connecting these technological skills back to their nursing practice.
The students actively participated in the interactive demonstrations, expressing that the exposure to professional media environments gave them a fresh outlook on their profession.
Sharing her feedback on the program, Suviksha, one of the participating MSc Nursing students, described the visit as an immensely enriching experience. "It provided us with valuable and useful knowledge and skills. Learning about AI and social media publishing has truly opened new horizons and given us a completely new perspective on how communication functions in today's world," she noted.
As healthcare increasingly relies on digital platforms for patient education, community outreach, and crisis management, collaborative initiatives like this visit to the CCC ensure that nursing professionals step into the field armed not just with clinical expertise but with the digital communication skills necessary for the modern era.