Media Release
Mangaluru, Mar 7: The 25th edition of ‘Edify’, the annual inter-collegiate cultural and management fest of Manel Srinivas Nayak Institute of Management (MSNIM), unfolded over two vibrant days on March 2 and 3 at its Bondel campus, drawing 580 students from 28 undergraduate colleges across the region.
Centred on the theme ‘Avatar’, the state-level fest blended strategic competition with creative expression, culminating in Canara Degree College, Mangaluru, lifting the overall championship trophy, while Besant Women’s College, Mangaluru, finished runners-up.
Inaugural day: A silver jubilee milestone
The fest opened on Monday, March 2, with the ceremonial lighting of the lamp, marking Edify’s silver jubilee year. Guests of honour Ajith Kamath, correspondent, and K V Raghava Kamath, co-correspondent of MSNIM, conveyed their best wishes, encouraging participants to engage in healthy competition and learning.
The competitions echoed the ‘Avatar’ theme in both concept and execution. Management events such as Money Matrix (Finance), Humatrix (HR), Brand Storm (Marketing), Pandora Syndicate (Best Management Team), Head Honcho (Best Manager), and Bizverse (Business Quiz) tested analytical and strategic skills. Cultural contests — from Ava Vox (singing) and Rhythm Syndicate (dance) to Cosmica (fashion show), Street Smash (gully cricket), and Scavenger Hunt — infused the campus with colour and performance energy.
A Memorandum of Understanding was signed between MSNIM and the Indian Institute of Skill Development and Research (IISDR), Mangaluru. The MoU was signed by Dr Molly S Chaudhuri, director of MSNIM, and Arundathi Hegde, deputy director of IISDR, in the presence of Dr Steevan Pinto, convener and programme chair of IISDR Leadership Connect 2026. The collaboration marks a step towards strengthened academic and skill-development initiatives.
Faculty coordinators Sathvika Shetty and Sanath Bhandarkar, along with student coordinators Manish Kottary, Prajna, Vaishnavi, and Suraj, steered the event, while Assistant Professor Nanditha Sunil welcomed the gathering and compered the inaugural proceedings.
Valedictory: Innovation, AI and the road ahead
The valedictory ceremony on Tuesday brought the competitive fervour to a celebratory close. Digital creator Kiran Shenoy attended as chief guest, joined by Yatheesha K S, CEO of Yaticorp India Pvt Ltd, as guest of honour. The programme was presided over by Manel Annappa Nayak, president of the Women’s National Education Society (WNES), with K V Raghava Kamath and director Dr Molly S Chaudhuri on the dais.
Addressing the gathering, Kiran Shenoy urged students to explore the expanding world of content creation amid rapid technological change. “Failure today can become the foundation of tomorrow’s success,” he observed, encouraging students to remain adaptive and experimental in their pursuits.
Yatheesha K S spoke on innovation and leadership in a data-driven era, underlining the importance of adaptability and the ethical use of artificial intelligence. He called on students to cultivate entrepreneurial thinking and resilient mindsets to thrive in a dynamic global business landscape.
In his presidential address, Manel Annappa Nayak reiterated the institution’s commitment to holistic education. “Our institution is not driven by financial motives; we strive to manage and nurture this college with the resources available to us,” he said, urging students to use artificial intelligence constructively.
During the ceremony, Yaticorp conferred a Certificate of Institutional Excellence on MSNIM, recognising it as an AI-Enabled Campus — a distinction that echoed the closing day’s emphasis on technology and innovation.
Sathvika Shetty presented the event report. A lucky draw and prize distribution added to the celebratory atmosphere. Jenisha D’Souza delivered the vote of thanks. Sneha Kamath was compered the programme. The two-day fest concluded amid applause and anticipation for the next edition of Edify.
Prize winners:
Overall champions: Canara Degree College, Mangaluru
Runner-up: Besant Women’s College, Mangaluru
Prize winners: Management section
Finance (Money Matrix): SDM College of Business Management (First place); Canara College (Second place)
Marketing (Brand Storm): MAPS College (First place); SDM College of Business Management (Second place)
Human Resources (Humatrix): SDM College of Business Management (First place); MAPS College (Second place)
Business Quiz (Bizverse): Canara College (First place); Besant Evening College (Second place)
Best Management Team (Pandora Syndicate): Canara College (First place); Government First Grade College, Car Street (Second place)
Best Manager (Head Honcho): Pranitha R, Besant Evening College (First)
Prize winners: Cultural section
Gully Cricket (Street Smash): MGM College, Udupi (First place); Shree Madhwa Vadiraja Institute of Technology and Management, Bantakal (Second place); Best Batsman: Mayur, MGM College; Best Bowler: Vineesh, Shree Madhwa Vadiraja Institute of Technology and Management
Arm Wrestling – Male (Biceps Bash): Sagar, Colaco College of Allied Science (First place); Sathwik, Institute of Aviation Studies, Srinivas University (Second place)
Arm Wrestling – Female (Biceps Bash): Keerthi, Besant Women’s College (First place); Shakira, Besant Women’s College (Second place)
Face Painting (Face Fusion): Canara Degree College (First place); Institute of Aviation Studies, Srinivas University (Second place)
Mehendi (Mystic Palms): Besant Women’s College (First place); Besant Women’s College (Second place)
Treasure Hunt (Scavenger Hunt): University College (First place)
Reels Making (Aura Reels): Government First Grade College, Belthangady (First place); MAPS College (Second place)
Solo Singing (Ava Vox): University College (First); MAPS College (Second)
Group Singing (Ava Vox): University College (First); MAPS College (Second)
Dance Solo (Rhythm Syndicate): Canara College (First); Canara College (Second)
Dance Group (Rhythm Syndicate): Srinivas Institute of Technology, Valachil (First place); Canara College (Second place)
Fashion Show (Cosmica): SCS First Grade College (First place); Besant Women’s College (Second place)