Daijiworld Media Network – Bengaluru

Bengaluru, Jul 2: E-commerce major Flipkart on Thursday appointed Vinay Vaidya as Senior Vice President of Technology for Supply Chain, strengthening its technology leadership as it accelerates investments in artificial intelligence, platform engineering and supply chain capabilities.

In his new role, Vaidya will lead technology and platforms across fulfilment services, seller experience, trust and safety, and the marketplace, while driving innovation in logistics and AI-powered capabilities, the company said.

Vaidya brings more than two decades of experience in building and scaling digital commerce businesses. He most recently served as Chief Technology Officer at Tata Digital, where he led technology strategy, platform modernisation and large-scale digital transformation initiatives.

Before joining Tata Digital, he spent nearly 18 years at Amazon, helping build key capabilities across Marketplace, Seller Ecosystem, Payments, Search and Browse, and Amazon India. His experience also spans product development, engineering, customer experience and supply chain functions across multiple categories, including grocery.

Earlier this year, Flipkart further strengthened its technology leadership with the appointments of Goda Ramkumar as Vice President of Data Science and AI Solutions, Mohan Palisetti as Vice President of Fintech and Payments Engineering, Nitesh Jain as Distinguished Architect, Smita Ojha as Vice President of Core Platform Engineering, and Amit Sharma as Vice President of Program Management.

Commenting on the appointment, Flipkart Chief Product and Technology Officer Balaji Thiagarajan said customer experience is shaped by thousands of decisions across supply chains, seller ecosystems, trust systems and fulfilment networks, even before an order is placed.

"Building and evolving those systems at India's scale requires a strong combination of product thinking, technology depth and operational rigour with pervasive intelligence embedded in every step. Vinay has led at that intersection across some of the most complex commerce environments, and he will play an important role in helping us strengthen the technology foundations that power Flipkart's next phase of growth," he said.

Vaidya said technology has the potential to make commerce simpler, faster and more inclusive.

"From empowering millions of sellers to enabling one of the country's largest supply chains, technology has the potential to make commerce simpler, faster and more inclusive. I'm excited to join the team and help build the next generation of platforms that power this journey," he said.