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Mumbai, Jul 2: Yash Raj Films is one production house that comes up with very unique marketing strategies for its films.

A comic strip was run in a newspaper and a promotional music video was released for Hum Tum. Dhoom had a special promotional music video featuring Tata Young. Bunty Aur Babli had Abhishek and Rani turning news anchors on a news channel. And now, Yash Raj has come up with a new plan for their forthcoming film Chak De India.

Chak De India is the same film that will be directed by Shimit Amin and will have Shah Rukh Khan as a football coach of a girl’s football team. Currently, Shimit Amin is shooting a grooming session of the group of newcomer girls who will compose a football team to be coached by SRK.

The shooting is being done at Yash Raj Studio. The idea is to capture the behind-the-scenes fun, which will be used as teasers during film promotions. Yash Raj plans to release the film in August next year.