From Our Special Correspondent
Daijiworld Media Network - Bengaluru
Bengaluru, Apr 9: With Karnataka getting set to conduct its State-wide caste census from April 11 to 30, a massive campaign to create public awareness has been launched by the State Government.
Song, dance, music and audio-video shows will be part of the massive publicity drive being undertaken by the State Government to ensure the success of the caste census.
Briefing reporters on the various aspects of the publicity blitz, Social Welfare Minister H Anjaneya on Thursday said popular sandalwood lyricist and music director Hamsalekha has been roped in for composing catchy signature songs.
Releasing the songs composed by Hamsalekha and also a short video films explaining the need for the general public to share complete data of their family members with the census enumerators, Anjaneya said the State Government was keen on ensuring the total success of the caste census.
"The objective is to enlighten the general public on the need to share complete data of their family members with the census enumerators," the minister said.
While signature songs have been set to the tunes of popular Kannada film hit songs, the short video films have Chief Minister Siddaramaiah and Social Welfare minister H Anjaneya exhorting the people to fully co-operate with the enumerators when they approach their homes on census duty.
The State Government has set aside Rs 170 crorefor the entire census exercise.
The public awareness blitz would be launched from Friday with mobile audio-video units that will reach out to every nook and corner of all districts, street corner hoardings, posters, advertisements in print and electronic media and pamphlets, Anjaneya said.
Anjaneya appealed to the people to provide complete data covering all the 55 parameters that the census includes as the intention of the census is to ascertain the social, educational and economic condition of each and every caste.
"It will enable us to come out with more effective programmes for the welfare of various communities to ensure social justice," he said.