Rons Bantwal

Daijiworld Media Network – Mumbai (EP)

Mumbai, Mar 13: Every ice cream lover will remember this day, for on March 15 coastal Karnataka’s multi-state brand ice cream will scale up its product range and launch it in the financial capital of India - Mumbai with a bang. A mind-boggling range of seven gourmet varieties are designed to win the hearts of Mumbaikars in particular and that of millions of ice cream lovers all across the southern states. YO is the new super-premium brand from the production line of Hangyo that will see a grand launch in Mumbai.

As one of the top-selling brands in the entire south India, Hangyo is now poised to launch a scintillating range of premium ice creams in great varieties which will leave ice cream aficionados spellbound with the aroma and taste. The innovative ice cream makers are all set to launch YO, an associate brand that will be a premium gourmet series of ice creams under the catchline ‘made from milk and cream’.

(From L to R): Top row: Priya Bapat, Rashmi Desai, Shivanand Shetty, Grace Pinto
                        Bottom row: Shyamasunder Keshkamat, Ullas Kamath, Pradeep G Pai            

YO will be available in seven different varieties initially. The installed capacity for research and development of Hangyo will pave for several more in the days to come. The seven varieties are Brownie Fudge, Choco-Hazelnut (a unique combination of premium chocolate and the crunchy Hazelnut- This combination is one among the firsts), Shahi Meva Malai (creamy and milky that its freshness can be tasted), Almond Rocks (nutty and crunchy), Rose Petals (highly aromatic and sprinkled with enchanting rose), Saffron Carnival (true strands of saffron), Caramel Crunch (soft ice cream with blasts of crunchy caramel). All these new varieties are rarely found. What makes them special is that their special process that Hangyo has infused into the production line the freshness is further sealed in special containers designed to be user-friendly. The YO range has been fortified by nutrients like Omega -3, 6 and 9 with 14 percent fat. So a little more indulgence is no big deal.

This premium gourmet series range is available only in 500 ml containers and would be priced at Rs 300. The series will be mainly marketed in all A-class retail outlets of Hangyo and in all modern trade outlets present in all the seven states of distribution to begin with.

About Hangyo:

Hangyo IceCreams Pvt Ltd, an ISO 22000 – 2005, a certified company won the WCRC Mumbai award for the India’s fastest-growing brand in the top fifty brands in India, The Dupont Great Indian Ice Cream Contest in 2017 in which Hangyo won 2 gold, 3 silver 1 bronze award and in September 2019 received the Indywood Business Excellence (IBC) Award- F&B sector, powered by IBC. This has been the third award given to Hangyo ice creams in the span of the last three years. Today, Hangyo Ice Creams Pvt Ltd has been one of the top 15 companies in the ice cream industry of the country. Hangyo successfully established itself in seven states, taking many by surprise.

Like ‘Music for the heart and food for the soul’, Hangyo presents a world of delight. This is fulfilled with notes of romance and symphony of taste represented by the waves in the logo. At Hangyo, taste buds are nurtured to infinity as the waves lap one’s tongue in ‘fantasea’ of myriad varieties. As the ice cream business roared, there was no looking back for Hangyo. With state-of-the-art, two ISO 22000:2005 certified manufacturing plants at Brahmavar near Udupi and Kirwatti near Hubli in Karnataka state, today Hangyo has over 2 million customers severed by over 16,000 retailers, over 250 channel partners, who vouch for the brand, over 160 exclusive parlours and 70+ Hangyo shoppe’s in the last 17 years and looking for a positive future ahead.

Hangyo believes in delivering quality in line with the expectations of the consumers and for this, the brand even goes the extra mile. It has taken a lot to bring this spectacular YO brand to what it is today. With the new YO brand hitting the market on March 15 the portfolio of Hangyo will be in an enviable situation. Behind the great taste and packaging is a research and development team that is eternally hungry for innovation. The affinity for experimenting and a positive spirit fits perfectly into the company's slogan 'share a smile'. The achievement has surely come from climbing onto lonely heights. Now having reached a formidable length, any competition seems like a distant figure on a long highway.

The brand vouches for purity, perfection and nutrition that forms the milky constellation. Ripples were created on day one and today is not just any other day with millions of Indians lapping up their sincerity. Hangyo is today a brand to reckon with. This long journey has been just as exciting and delightful as the brand itself and still is.