Daijiworld Media Network- Mumbai
Mumbai, Jun 27: In the wake of recent food safety violations at dark stores run by quick commerce platforms, leading FMCG brands are revisiting their contracts to tighten compliance protocols, signalling a major shift in the rapidly growing 10-minute delivery ecosystem.
Following regulatory action earlier this month—when the Maharashtra Food and Drug Administration suspended food business licences of Zepto’s Dharavi dark store and Blinkit’s Balewadi outlet over hygiene and storage lapses—brands have initiated legal reviews to limit exposure and push accountability.
“Clauses related to storage, handling, and hygiene are being renegotiated, especially concerning dark stores and last-mile delivery. Several brands are also keeping legal options open in cases where negligence could invite regulatory scrutiny or consumer claims,” said Chandan Goswami, partner at law firm AT & Partners.
Although major players like Marico, ITC, Dabur, and Godrej Consumer Products have refrained from commenting, legal experts reveal that a clear trend is emerging—one that emphasises representation, warranties, indemnity, and audit rights.
“Quick commerce operators can no longer be treated as mere facilitators. They’re now viewed as co-custodians of regulated goods,” said Dheeraj Nair, partner at JSA Advocates & Solicitors. “Brands are enforcing tighter contracts that mandate compliance with FSSAI norms and provide for indemnities to protect against reputational and financial loss.”
While both Zepto and Blinkit have had their licences reinstated following corrective action and fresh inspections, brands are reportedly demanding ongoing verification rights to ensure food safety and regulatory compliance at fulfillment centres.
Legal experts also highlight that under the Food Safety and Standards Authority of India (FSSAI) guidelines, e-commerce operators must enter into written agreements with brands confirming regulatory adherence.
The growing popularity of instant delivery—particularly in urban India—is adding pressure on platforms to maintain standards. According to a report by Kearney, the quick commerce market is projected to triple in size, reaching Rs 1.5–1.7 lakh crore by 2027. With the sector now venturing beyond groceries into toys, jewellery, electronics, and apparel, scrutiny is intensifying.
Sahil Narang, partner at Khaitan & Co, said, “Brands are taking a deeper look at whether platforms possess all the requisite licences under the Food Safety and Standards Act, 2006. The emphasis is now firmly on hygiene, cold storage compliance, and traceability—especially for perishables.”
As the industry scales at breakneck speed, legal and operational frameworks are being retooled to balance speed with safety—ensuring consumers are not shortchanged on quality in the race to deliver faster.