Daijiworld Media Network – Panaji

Panaji, Oct 13: Goa, known for its warm hospitality and easygoing charm rooted in the belief of “Atithi Devo Bhava” — the guest is like God — is now grappling with an uncomfortable reality.

As the new tourism season begins, locals are increasingly finding that not all guests behave like one.

Reckless behaviour on the rise

A disturbing series of incidents over the past week has highlighted a growing pattern of reckless and unruly behaviour by visitors. On Wednesday, a tourist driving an SUV in Assagao allegedly ran over a 45-year-old man from Siolim, dragging him for nearly 15 metres. The victim is now battling for life in the ICU at Goa Medical College.

Barely 24 hours later, another horrifying episode unfolded in Calangute when a BMW, reportedly driven by tourists, rammed into a group of locals, including a child. Instead of helping the injured, the driver fled the scene, sparking public outrage. Residents gathered outside the police station demanding strict action. Police have since arrested those involved in both cases.

Earlier in the week, a group of allegedly drunk tourists went on a rampage in Candolim, damaging several parked two-wheelers. In another incident, five tourists from Karnataka were detained for creating a ruckus and drinking along the Saligao road late at night, leaving behind empty beer bottles in their car.

From reckless driving on beaches to stunts on moving vehicles, such behaviour has become an all-too-frequent sight in Goa’s coastal belt, raising concerns about law enforcement and respect for local norms.

Tourism industry calls for stronger action

Tourism stakeholders say the situation is alarming. Jack Sukhija, President of the Travel and Tourism Association of Goa (TTAG), said the key to addressing the issue lies in strict and consistent enforcement.

“Goa’s tourism ethos is built on mutual respect between guest and host,” Sukhija said. “Unfortunately, some tourists seem to think that Goa is a law-free zone. That mindset not only disrespects locals but also tarnishes the image of Goa as a responsible tourism destination. Strict action is the only deterrent.”

Hotelier Serafino Cotta, former president of the Small and Medium Hotels Association, expressed concern that the goodwill of locals — the foundation of Goa’s tourism economy — is being eroded.

“Hospitality doesn’t mean helplessness. We welcome guests with open arms, but they must respect our roads, people, and way of life,” Cotta said. “A few unruly tourists can undo years of effort in building Goa’s reputation as a safe and peaceful destination.”

Cotta also urged for a more coordinated response. “The tourism department cannot work in isolation. We need collective decisions and cooperation between police, panchayats, and industry players to ensure long-term solutions,” he added.

Police assure firm enforcement

A senior police officer from North Goa acknowledged the rising frequency of such incidents but assured that strict enforcement is underway.

“We have intensified night patrols, especially in coastal areas. Anyone found violating the law or endangering others will face firm action. Tourists are welcome to enjoy Goa — but responsibly,” the officer said.

Hospitality tested

While Goa continues to draw visitors with its beauty and warmth, its famed hospitality is being tested like never before. Each act of indiscipline — a broken bottle, a reckless drive, or a disregard for local life — chips away at the fragile harmony between tourism and the community.

As the season unfolds, Goa must find a way to preserve its welcoming spirit without letting it be exploited — reminding both visitors and locals that respect is the truest form of hospitality.