New Delhi, Sep 17 (IANS): Koovs.com, an Indo-Britain online fashion company based here, has collaborated with London's luxury jewellery and accessory designer Mawi for its upcoming collection that fuses classic with contemporary.

Titled Mawi X Koovs, the collection not just offers exclusive line of jewellery, it is also launching totes and tees. The entire range will be available on the Koovs.com from Nov 10 onwards, said a statement.

“Throughout this collaboration, it has been a great way to expand my vision on an abundant and innovative fashion platform," said Mawi Keivom, the creative director of Mawi.

“This collaboration has been a great experience, from designing the collection and seeing the finished pieces, it has not just allowed me to create beautiful items, but also enabled us to build a new friendship and connect with a vital fashion forward audience,” added Keivom.

The collection will have 40 new styles and the price range will start from Rs.595 and would go up to Rs.2,595.

Speaking about the collaboration, Robert Bready, creative and retail director of Koovs.com, said Mawi's always pushes the boundaries, uses new techniques and elements that make a bold statement and get the wearer noticed.

"I believe our customers will love the results,” Bready added.