New Delhi, Nov 7 (IANS): An e-commerce site has invited ace designers like Rohit Gandhi and Rahul Khanna to groom young entrepreneurs and designers.

Myntra.com has started an initiative "Designer in Residence" under their Myntra Fashion Incubator (MFI) programme to inspire fresh talents who have a flair for the business of fashion.

Apart from Gandhi and Khanna, designers like Wendell Rodricks and Rina Dhaka, Rahul Mishra, Paras and Shalini, Shantanu and Nikhil and Ami Patel are also on board to mentor the contestants under the programme.

These celebrated designers support the initiative.

"As designers we would love to see young talent creating waves in the industry. We are passionate about supporting aspiring designers and aim to help them find a new identity and a destination for themselves through this platform. This is just the start of a great beginning," Gandhi and Khanna said in a joint statement.

Participants will also receive financial support to create designs for one season.

As the programme has generated a lot of interest, Myntra has decided to extend the last date for submission of applications to Nov 10.

The first batch of the incubator programme is expected to roll out in January 2015 and as many as 10 entrepreneurs will get on board early next year.