New Delhi, Sep 1 (IANS): Delhi-based freight logistics firm Blue Bird on Tuesday launched e2ecargo.com - an online cargo marketplace focused on small and medium enterprises (SMEs) to aid exports of cargo in over 40 countries.

"e2ecargo.com is designed around the users requirement and is incredibly simple in terms of access and usage. A standard price requisition, comparison, decision making and booking process, which would normally take between four to six hours, can now be completed in less than five minutes," the company said in a release.

e2ecargo.com will take bookings from Delhi NCR region initially and will cover cities like Mumbai, Bengaluru, Hyderabad and Chennai by end 2016.

Launching the e-portal, Blue Bird director Sanjay Aiyer said: "Blue Bird Logistics has taken the first step towards bringing in much needed simplicity and transparency in the freight forwarding business in the country."

"e2ecargo.com will provide an opportunity for the SME segment to reduce cargo costs by 30-40 percent and expand their business exponentially. With this we target to capture minimum 10 percent market share within the next 2 years," he added.