Media Release
Mumbai, Feb 27: Cartoon Network, India’s number one kids’ channel announced its partnership with 3P Learning, the global leader in online mathematics learning for school-aged students. Together, Cartoon Network and 3P will promote World Maths Day, a unique web-based event where students from across the globe contest with each other to solve mental arithmetic problems in a fun, multi-player game environment. World Maths Day is scheduled on 5th March this year.
Vivek Krishnani, Executive Director, Marketing, Turner Entertainment Networks Asia, Inc. said, “As a responsible broadcaster and a leading player in the kids’ entertainment genre, Cartoon Network is excited to share this fantastic event with the millions of kids reached by our channels and websites. Combining studies and gaming in an exciting and challenging interactive environment, World Maths Day is a great way for us to leverage our direct reach with kids to promote learning.”
“3P Learning is very happy to have Cartoon Network’s support for World Maths Day. Their partnership will certainly help us celebrate this achievement by engaging more children, their families and school communities in the world of math,” said Tim Power, Chief Executive Officer, 3P Learning.
Cartoon Network will help promote World Maths Day across its networks in India, Australia/New Zealand and South East Asia, to enable World Maths Day to achieve its vision of becoming the ‘Olympics of Education’. To be held online on March 5, the event will cater to 5-18 year olds in a set of 60-second age-specific Maths challenges. Students can already log on to www.worldmathsday.com to register and start taking Maths challenges in time for World Maths Day.
Launched only last year, World Maths Day 2007 witnessed a phenomenal participation from over 286,392 students representing 1,297 schools from 98 countries, including India! World Maths Day's aim was for students to correctly answer 10 million questions over the day, of which participants answered 38,904,275!
Interestingly, any educational programme that lifts core skills by 10 per cent or more within a 20-hour instructional time-frame is considered a success. World Maths Day resulted in a dramatic 34% improvement in mental maths skills in a radically short time period, all recorded in a scientifically-monitored process.