By Rons Bantwal
Daijiworld Media Network—Mumbai (RD/CN)
Mumbai, Apr 26: It’s generally perceived that fashion shows are a display of designer clothes or limited to mere display of physique.
However, fashion shows are more of an opportunity to display fashion garments based on global looks and modern age. The catwalk of models wearing distinct clothes with a mixture of lights and colours is the milestone of the career of a model.
Fashion shows also serve as a venue to display the clothing designed by talented students studying fashion designing.
The students studying at International India Trade Centre (IITC) are required to prepare a project report as part of their academics.
The fashion show gives them a chance to display selected designer garments which models wear on the ramp. If their talent is recognized by the experts present on the occasion, the budding designers get a chance to pursue their vocation on a bigger scale and present their designs to a wider audience.
IITC has been engaged in creating a bright future for the youth by promoting clothes based on Indian culture.
“It’s significant to note that fashion shows have the potential for exhibition designer garments on the ramp by models”, says IITC founder S K Urval.
“IITC will be organizing ‘Fashion Show–2010’ at the ballroom of Hotel Leela Kempinski, Andheri (East), on Saturday May 1. Celebrities from Bollywood are expected to attend the fashion show”, he added.
Over 320 students of IITC courses trained by directors Reena V Urval, Sandesh S Urva,l and Neha S Urval, will present their designer wear at the event.
Young politicians, Marathi cinema actors, and dignitaries are also likely to attend the final rounds.
S K Urval hails from Beltangady taluk in Dakshina Kannada and is the founder of IITC and a known name in the fashion industry both in India and abroad. He has been at the helm of IITC for over four decades.
IITC’s fashion show is the sole Indian venture that has been exposed to global fashion and has already carved its niche in the fashion industry.
IITC has eight branches in the greater Mumbai area and more than 13 branches across the country.
It offers post graduation courses and diplomas in aviation, tourism, and hospitality management in airlines and travel courses, international airlines and travel management, air hostess and flight pursers training, international air cargo management, hotel management, in fashion designing with garment construction, fashion merchandizing, interior designing, jewellery designing, and accessory designing which are recognized by IATA / UFTAA.
Thousands of IITC-trained students are employed in Air India, Indian, KLM, North West, Gulf Air, Emirates, Cathay Pacific, Saudi Airlines, Kuwait Airways, Jet Airways, Air Sahara, Air Deccan, Spice Jet, Go Air, DANATA Airport, SOTC, Cox and Kings, Intercontinental, TCI, Orbit, Taj Palace and Resort, Sharjah Airport, King Fisher Airlines, Kambatta Aviation, Leelas, Kale Consultant,and other leading garment export houses, well-known designers, designer stores, and the like.