Sep 18 (PR): There are many people of Indian ancestry living in Australia. Some were born in the nation while others emigrated for the main purpose of finding work. Many people of Indian heritage struggle to adapt to life in Australia, finding it something of a culture shock.

Who are AISECS?

The Australian-Indian Sports, Educational and Cultural Society provides a lot of support for Indians living in Australia and overall helps to bond the cultures of the two nations - for example with their shared love of sport.

AISECS are a society with many aims and essentially they seek equality for all people in Australia, also encouraging women into sports. With links to international governments and top businesses, they can effectively influence ideas and change.

One of the things they improve is bilateral relations between India and Australia and sport is one means by which they build those relationships. Both countries have a specific shared interest in the form of cricket.

Can sports betting provoke increased interest in sport?

Cricket is a hugely popular sport in both countries. Along with simply watching and enjoying the sport at major events like the T20 World Cup, betting also drives and is driven by cricket.

Sports betting is growing all over the world and a culture that largely began in the Western World is spreading to the East. A number of new Australian betting sites allow real money to be staked on the outcome of cricket matches. These new sites come with a range of features, like their own apps and a wide range of sports covered - cricket is almost always one of these, alongside other popular Aussie sports like AFL and rugby.

Additionally, Cricket Australia signed a seven-year deal to broadcast matches across India and various other parts of Asia. As betting and viewing on the sport that connects the two countries becomes more widespread and grows in popularity, there will be more of a platform on which AISECS can continue to firm up relations between the two cultures. 

How else do AISECS help?

As well as aiding the adaptation period for Indians emigrating to Australia, AISECS helps with the process of finding jobs and internships in Australia that are suitable for Indian migrants. The organisation essentially helps Indians to build fresh lives in Australia, from the process of earning a living or an education to simply adapting to the culture and fitting into society.

AISECS' principles of improving India and Australia's links via sport and education are intertwined, with sport being a common interest that brings people together which allows people to be more understanding of each other's culture and as a result they become educated about their differences - in a positive way.

One of AISECS main methods of supporting those it aims to help is to encourage people to play sports at any level. Educating and encouraging open dialogue about diversity through sport is a revolutionary idea as it can provide people with an interest and most vitally of all help people to become acclimatised to a new country in the case of Indians moving to Australia.

AISECS has capitalised on this as one of its main forms of helping people from the two nations to live side by side, embracing each other's different cultures.