Mangalore, Jul 10 (DHNS): ACK-Media, the leading Entertainment and Education Company for children, launched ‘Amar Chitra Katha Scholarships,’ in fond memory of Anant Pai, the founding editor of the series.

The scholarship has been launched in about 70  cities and is open to children aged between 10 and 15 years. The scholarship, which will be an annual event from this year, is unique in two ways – it is designed to appeal to a broad range of children—not just the academically inclined.

The awardees will be free to pursue their interests without restrictions. The scholarship is also designed to increase the awareness of the younger generation about Indian culture, continuing Pai’s lifelong mission.

The Amar Chitra Katha Scholarship forms will be available free in all Big Bazaar stores across India from July 14 to August 7 and online (www.amarchitrakatha.com/scholarships). Participants may also send in their responses via a unique SMS platform created for this initiative. Participation in this scholarship has no restrictions other than age and nationality.

The scholarship evaluation is based on a written quiz on India. The quiz has both multiple choice and long form questions. The quiz will be evaluated by a panel of three eminent judges.
The Amar Chitra Katha Scholarship awardees will be announced in a grand finale on November 14.

The national winner will get a scholarship of Rs 11 lakh. There will be 71 city winners who will each get a scholarship of Rs 25,000.

 As many as 144 city runners-up will get scholarships worth Rs 5,000 in kind. In addition, 7 special metro winner scholarships worth Rs 50,000 will be given. Also 10 winners who have sent entries though SMS will get scholarships worth Rs 15,000 in cash.

The initiative is designed in a way that a child in every participating city has an opportunity to win a scholarship. For details contact: Yashodha Karkera at 09930050101.