Daijiworld Media Network- Mumbai

Mumbai, Oct 10: Royal Enfield has expanded its online retail presence by partnering with Amazon India, following its recent launch of motorcycles on Flipkart. This move allows customers to purchase the 350 cc range of motorcycles directly from e-commerce platforms, offering greater convenience and flexibility.

The models available on Amazon include the Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350, while higher-end and bigger models like the Himalayan 450, Guerrilla 450, Scram 440, and the 650 cc range remain unavailable online.

Royal Enfield said the collaboration will feature flexible payment options, making it easier for buyers to own a motorcycle. The online store currently serves customers in Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune, with deliveries and after-sales service coordinated by the customer’s preferred local dealership.

In addition to motorcycles, the Amazon store also offers accessories, riding gear, and merchandise. Earlier, the brand’s partnership with Flipkart catered to customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai, marking a significant push for Royal Enfield into the digital retail space.